Video advertising is becoming more and more affordable and widespread. Good video advertising can be spread on the Internet in a matter of hours, getting viewed hundreds, thousands even millions of times. Video achieves what words can’t because it puts a face and voice to a brand. A effective video should be able to inform, persuade and build relationships with your target audience.
Don’t believe successful video sharing is limited to a viral video of an adorable dog or an old man rolling down the side of a hill in a bath, reminiscent of a sketch from ‘Last of the Summer Wine’ (a TV reference for the older readers). Video marketing can create the same interaction and sharing success for your B2B business.
Video marketing is not always at the forefront of a business’s plans, but it really needs to be. Here’s 6 reasons why:
1) Keep your customers engaged
We’re all aware that images massively help to engage customers with our marketing messages, especially with social media. The same can be said of video, audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts. (http://contentmarketinginstitute.com)
2) People watch videos!
An obvious statement but more and more people are viewing video content online. In 2017 video content will represent 74% of all internet traffic (http://www.kpcb.com/internet-trends) YouTube is now the second largest search engine on the web.
3) Mobile users view video
YouTube reports mobile video consumption rises massively every year, simultaneously smart phone technology and sales increase year on year making mobile video a key marketing platform you need to making the most of. 28% of smart phone users watch a video on their devices at least once a day (http://www.digitalinformationworld.com/2016/12/infographic-video-marketing-statistics-2017.html)
4) Video improves your search engine optimisation (SEO)
Using video in your content marketing plan will improve your SEO. Including a video to your website can increase the chance of a front page Google result by 53 times (according to: http://www.videoexplainers.com/impact-of-a-video-on-internet-buyer/) Videos enables you to increase the time spent by customers on your site. This longer exposure signals to search engines that your site has good content. Google owns YouTube and there has been a noteworthy increase on how much videos affect your search engine rank.
5) Video helps to convert prospective customers into buying customers.
Put simply video converts more customers. Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. (https://www.vidyard.com/blog/b2b-video-marketing-metrics-research-report/)
6) Video makes it easy to explain things
Done well a video can explain a product and service with ease. A video that explains a product or service on your home page makes a great learning tool but it’s also easy to digest. Customers are busy, modern life is at a fast pace, many people don’t have the time to read long product descriptions or the inclination to scroll through the paragraphs of ‘our services’. Video also absorbs the laziest of buyers. Today’s customer wants to see the product in action, a key reason for the success of video marketing.