Specialists in Buildings & Interiors Marketing

Our marketing and specification strategies are proven
to help Interiors and Building companies raise
their awareness and sell more products

Why us?

Our knowledge and experience are the building specification industry.

We get to understand your building or interior based business and increase awareness and ultimately sales via tried and trusted marketing strategies.

Our marketing and specification strategies are proven to help Interiors and Building companies raise their awareness and sell more products.

We have over 30 years’ experience between us in marketing construction and interiors businesses. This gives us a comprehensive understanding of the specification process and how to communicate effectively to architects, specifiers, developers, contractors and every other industry professional.

We’ve managed well-known brands and marketing departments for leading Construction, Building Product, Glass, and KBB organisations. Therefore we understand and empathise with the challenges you face in the marketplace today.

Our service reflects this, where we provide a reliable, effective, honest and transparent marketing service.

When you partner with us as your marketing agency, we really get to know you and your business. We get to know your goals and what you want to achieve with your business.

Whether you want to increase sales, generate enquiries, raise awareness of your brand, launch a new product or service, or other unique challenges. Once we understand your goals, we bring energy and fresh ideas to the table where we create a marketing campaign strategy to help guide you to achieve your business goals.

Marketing is an important investment for any business. It’s too important to waste time and money working with people who are not experts.

Once upon a time…

Chris Ashton

Chris’ marketing journey began at University, where a fresh faced student started his Marketing degree. While he was there and in between studying (and drinking, playing football and general mis-behaviour), Chris got his first marketing role – working for Virgin D3. The role involved raising brand awareness for many leading brands, including Hewlett Packard, Diageo, Virgin Mobile, Siemens, Intel and more, by adopting point-of-sale promotions.

Three years later and with a degree secured, Chris secured his first marketing position at Sterling SIHI industrial pump specialists. Working there for over three years gaining valuable operational marketing experience and construction industry knowledge.

A short career-break followed with an adventure around Australia (and Singapore), where he discovered a love for barbeques, a laid-back and friendly atmosphere, amazing sights and culture…and also the fact you could buy a box of wine for $4 (called goon).

Chris returned from Oz and got a job for international glass hardware specialists C.R. Laurence of Europe Ltd. He was interviewed by Chris P (who he thought had a striking resemblance to Jason Statham and Harry Hill) and from there the relationship blossomed. The Chris’ worked together marketing CRL to glaziers, installers, glass shops as well as the specification route to contractors and architects. They also introduced Caesarstone to the UK market targeting kitchen showrooms, fabricators, specifiers, architects and interior designers.

Chris left CRL in early 2015 to freelance where he worked with many leading construction companies and building product manufacturers helping them with specification strategies, CPD events and lead generation.

Then he joined forces with Mr P late 2015 where Time54 was born, helping brands within the Buildings and Interiors markets generate leads and raise awareness. In the end of 2017 he was appointed Construction Sector Ambassador for the Chartered Institute of Marketing, helping to promote marketing best practices within the Construction sector.

Get in touch with Chris A

Chris Pepper

Chris Pepper started his working life after University with a full head of hair and a bucket full of ambition at a family run Mechanical & Electrical contractors in Leeds. It was to be is first marketing role within the Building and Interior industries. Fast forward ten years and considerably less hair and Chris has developed his knowledge and experience having headed up the marketing departments for Lindapter steelwork fixings and Fullflow, syphonic drainage experts. In the summer of 2009 Chris joined Ebor, glass and stone tools and machinery specialists, a business soon to become C.R. Laurence of Europe (CRL).

It was at the global glass hardware specialist that Chris met Mr Ashton and their friendship was formed! CRL went from strength to strength in the seven plus years Chris ran the European marketing department. Central to the company’s product offering was the depth of glass hardware and tool solutions and the quartz worksurface brand Caesarstone.

Chris gained a great knowledge and understanding of the glass industry, from specification sales targeting Architects, right through to site with glass shops and installers. Also building up an extensive network of contacts and experience within the KBB and Interiors industries having successfully marketed the design led brand Caesarstone in the UK from 2009 to the end of 2015.

Well-armed with over 17 years of experience marketing industry leading businesses Chris followed his long-term ambition of running a specialist marketing agency he took the plunge at the end of 2015 and set up Time54 with Chris Ashton, with the clear objective of providing no nonsense marketing solutions for the Building and Interior industries. Time54 was born…

Get in touch with Chris P

Julia Dakin

I started properly working while still at the University of the Arts, London, assisting stylists  on fashion shoots/videos/music tours and decided to continue on after I had graduated. I worked in some incredible locations on some amazing things (name drop, Lady GaGa) being able to let my creativity shine.

Every day was a different experience and I got to work with some weird and wonderful people that have definitely shaped the person I am today.

Around this time I had managed to get over my fear of flying so took a break from styling and figuring out my next move, I went travelling. Starting out in Australia, trying in vain to get a tan, while ticking off bucket lists along the way, which I still continue to do to this day. After coming back from Canada and the west coast of America I thought it was time to keep my feet on the ground for a while, deciding to get into the commercial sector.

I worked with big high street companies around London and Brighton where I started to really understand the importance of marketing a business using strategic methods which I incorporated into my visual merchandising.

At the beginning of 2020 I moved back to my home town of Manchester so I could get back into education as I wanted to explore the world of digital marketing. 2020 had other ideas though, but it did give me time to study on my own and youtube, hubspot, google garage (to name a few) had become my new best friend. I also got onto a course through a government scheme, understanding the fundamentals of digital marketing.

Being the ambitious person I am, I decided to also do an online course in coding, working with HTML, CSS and Javascript which I loved and continue messing around with in my spare time.

My determination paid off because in early summer 2021 I successfully got on to an apprenticeship with Intequal and started working with the Chris’ at Time54 who I knew I could learn a lot from with their extensive marketing knowledge as well as have a laugh with as they have the same awful humour as me.

Let’s just say I will never stop learning and growing.

Get in touch with Julia