In the competitive world of specification marketing, staying ahead requires strategic approaches that resonate with your target audience. One of the most potent strategies is the creation of buyer personas – detailed…
The role of Exhibitions and Trade Shows in today’s Construction Marketing Plans
In the ever-evolving world of construction marketing, where digital strategies often take the forefront, one traditional method continues to stand the test of time: exhibitions. These live events, where industry players converge…
What Specifiers Want… Key Attributes for Selecting Building Products
Who is the ‘specifier’ In the building specification industry, the specifier is a professional responsible for creating detailed and accurate project specifications that guide the construction process. Depending on their role, the…
Glenigan: Construction industry set for rebound in 2024
The construction industry is forecast for a strong bounce back next year as new opportunities appear in warehousing & logistics, office, and retail refurbishment, fit out, and the repurposing of redundant commercial…
How to ensure you communicate with all decision makers in the specification process
Marketing and communicating to all decision makers and influencers within the specification process is critical for getting your product or service specified. Each profession that has an influence on a building specification…
How to target architects and the design team
The successful marketing campaigns targeting architects and design teams focus less on simply promoting product/service features, and more on engaging with them and involving them in meaningful conversations. But what does this…
How to use email marketing for a more successful specification strategy
As a business owner or marketing manager in a construction company, you are always seeking new ways to grow your brand presence in a competitive market. One strategy often overlooked in the…
Why building trust and authority is key for successful specification
Trust and authority are critical within the building specification process. Without them, specifiers won’t trust your products or brand reputation enough to buy from you. As a business owner or marketing manager…
The importance of SEO within product specification
Increasing your website’s search engine rankings is an excellent way to increase your website leads, build relationships with specifiers, and ultimately increase your rate of specification. As a business owner or marketing…
Using social media to influence specifiers
Specifiers are social media users just like everyone else. The product decisions they make are more intensive and take more consideration than consumers who are looking for a new coat. However, their…