Luxury interior brands have to connect with customers in more creative ways than ever before. Selling to high-end consumers, or clients who work with high wealth clientele, requires a different approach to…
Mental health in the construction industry
What is the impact of mental health in the construction industry and how is workforce affected? Over 400,000 days of work were lost in 2017-18 because of poor mental health, reveals data…
Consistency is a superpower for your marketing
For your audience to recognise your business, engage with what you have to say, build a relationship and ultimately buy from you; consistency is a superpower for your marketing. The construction and…
Use these 3 digital marketing trends to grow your business and generate leads in 2021
The acceleration of digital marketing trends was incredible last year. The pandemic brought about significant social changes, which in turn resulted in a massive shift in digital use. Brands and their customers…
How to Successfully ‘Pivot’ Your Business to Enter A New Market Place
2020 has been a year like no other with Coronavirus effecting all aspects of life, for many businesses its been about survival and adapting to change. In these uncertain times the best…
How to convert more customers and build better relationships
The Construction and Interiors sectors are plentiful with manufacturers and service providers all competing to influence the marketplace with their products and services. It can be hard to create effective marketing to…
How to plan for long term success but with short term wins
At a time where companies are undertaking cost-cutting exercises to secure their short-term survival, it is difficult to think about the long-term outlook. There’s uncertainty in the air and sales will take…
Social media – Will it really make a difference to my business?
Gaining competitive advantage is key for most businesses in any industry, especially the building and construction industry where anything that sets a business apart from another is critical in gaining specification on…
Practical marketing advice to survive and thrive during COVID-19
“A man who stops advertising to save money is like a man who stops a clock to save time.” Henry Ford’s quote is more relevant today than it has ever been. COVID-19…
A step-by-step guide to increasing your website leads
Whether your website’s primary goal is to sell products or simply to showcase your business, there is one thing that every business wants to accomplish with their website. Attract more targeted leads.…