Why do I need a marketing strategy for my business?
We are going to cut straight to the chase, having a marketing strategy is not only important but essential for your business. But before we explain why, let us ask…
We are going to cut straight to the chase, having a marketing strategy is not only important but essential for your business. But before we explain why, let us ask…
How do you make the most of the leads you gathered and new connections you met at the Decorex show? Send an email…but be quick! Firstly, send them an email…
In simple terms specification marketing is a focused marketing strategy to ensure your product or service gets specified on a building project. Construction or building specification marketing is about creating…
Luxury interior brands have to connect with customers in more creative ways than ever before. Selling to high-end consumers, or clients who work with high wealth clientele, requires a different…
What is the impact of mental health in the construction industry and how is workforce affected? Over 400,000 days of work were lost in 2017-18 because of poor mental health,…
For your audience to recognise your business, engage with what you have to say, build a relationship and ultimately buy from you; consistency is a superpower for your marketing. The…
The acceleration of digital marketing trends was incredible last year. The pandemic brought about significant social changes, which in turn resulted in a massive shift in digital use. Brands and…
The ability to adapt and pivot is vital for success in today’s fast-paced and constantly evolving business world. For construction companies, this means being able to enter new markets and…
The Construction and Interiors sectors are plentiful with manufacturers and service providers all competing to influence the marketplace with their products and services. It can be hard to create effective…
At a time where companies are undertaking cost-cutting exercises to secure their short-term survival, it is difficult to think about the long-term outlook. There’s uncertainty in the air and sales…
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