The invisible research phase and why being findable matters more than being contactable When a specifier contacts you, don’t be fooled into believing it’s their first touchpoint with you as…

Ask any marketing manager in a building product manufacturer and they’ll describe the same problem. The MD wants specification wins this quarter. The sales team wants leads they can close…

CPDs are one of the most effective tools a building product manufacturer has for getting in front of architects, building credibility and protecting specifications. Done well, they generate qualified conversations…

Most construction businesses think they lose work on price. They don’t. They lose it long before price ever comes up. By the time a buyer or specifier is comparing quotes,…

In construction, knowing your ideal client is crucial for growing your business and achieving long-term success. Your ideal client might be as simple as “they pay their invoices,” but there’s…

As a construction marketing agency, Time54 knows that no two builders, architects, or suppliers are exactly alike. That’s why they don’t believe in one-size-fits-all solutions. Instead, they roll up their…

When delivering a CPD presentation to architects, your ultimate goal is to position your product or brand as a solution to the specific challenges they face during a build project.…

The competition is fierce in the UK construction industry, and the stakes are high. If you’re a building product supplier or service provider, you know how challenging it can be…

It is increasingly difficult for building product manufacturers to stand out in the construction sector. With so many competitors vying for the attention of specifiers, architects, and contractors, how do…

Securing specifications on construction projects is essential for short-term sales targets and long-term growth, for building product manufacturers. But why does a specifier choose your product over your competitors’ product?…

In the construction industry, marketing isn’t just about quick wins-it’s about building lasting relationships and a strong reputation. Unlike other sectors where short-term campaigns might deliver instant results, success in…

AI has been around since the mid 20th century, but since the introduction of ChatGPT in 2020 it has become much more mainstream where individuals and businesses are adopting AI.…