AI has been around since the mid 20th century, but since the introduction of ChatGPT in 2020 it has become much more mainstream where individuals and businesses are adopting AI.…

Market research is crucial in providing strategic insights into the construction industry, where numerous niche markets, professions, and products interconnect. Understanding the complexities of different markets isn’t just a good…

We understand the intricacies of winning bids and landing those dream projects. We know you’ve got the expertise and the drive, but in today’s competitive market, it’s not enough to…

Specifiers in the construction industry are the decision-makers who determine the materials, products, and techniques used in a building project. They could be architects, engineers, or even interior designers, depending…

For building product manufacturers within the UK construction sector, securing specifications on projects is essential for short-term sales targets and long-term growth. But what drives specifiers to buy and use…

Targeting architects and the design team in the UK is crucial for building product manufacturers aiming to get their products specified in construction projects. Architects and design professionals significantly influence…

You have a great product that you know will benefit architects and their clients. How do you tell them? Targeted marketing is essential in the construction industry. Specifiers have a…

In today’s digital marketplace, standing out from the crowd requires more than just a great product.  Customers are bombarded with choices, and clear, compelling communication of your product’s specifications is…

Having a marketing strategy is not only important, but essential for your business. Often, having a formalised marketing strategy in place is seen by business owners as a luxury and…

Developing your pipeline is crucial for building product manufacturers and service providers within the UK construction sector. Integral to building your pipeline is specification, and securing specifications on construction projects…

All architects are required to do ongoing CPD to maintain their chartered status with RIBA. For building product manufacturers, this presents an opportunity to create training materials around their products…

You have a great product that you know will benefit architects and their clients. How do you tell them? Targeted marketing is essential in the construction industry. Specifiers have a…