Balancing brand building with long-term specification
Ask any marketing manager in a building product manufacturer and they’ll describe the same problem. The MD wants specification wins this quarter. The sales team wants leads they can close…
Designing CPDs that deliver value without burning internal resources
CPDs are one of the most effective tools a building product manufacturer has for getting in front of architects, building credibility and protecting specifications. Done well, they generate qualified conversations…
Delivering an effective CPD to improve your specification
When delivering a CPD presentation to architects, your ultimate goal is to position your product or brand as a solution to the specific challenges they face during a build project.…
