In simple terms specification marketing is a focused marketing strategy to ensure your product or service gets specified on a building project. Construction or building specification marketing is about creating…
Luxury interior brands have to connect with customers in more creative ways than ever before. Selling to high-end consumers, or clients who work with high wealth clientele, requires a different…
For your audience to recognise your business, engage with what you have to say, build a relationship and ultimately buy from you; consistency is a superpower for your marketing. The…
The acceleration of digital marketing trends was incredible last year. The pandemic brought about significant social changes, which in turn resulted in a massive shift in digital use. Brands and…
The ability to adapt and pivot is vital for success in today’s fast-paced and constantly evolving business world. For construction companies, this means being able to enter new markets and…
The Construction and Interiors sectors are plentiful with manufacturers and service providers all competing to influence the marketplace with their products and services. It can be hard to create effective…
At a time where companies are undertaking cost-cutting exercises to secure their short-term survival, it is difficult to think about the long-term outlook. There’s uncertainty in the air and sales…
Gaining competitive advantage is key for most businesses in any industry, especially the building and construction industry where anything that sets a business apart from another is critical in gaining…
“A man who stops advertising to save money is like a man who stops a clock to save time.” Henry Ford’s quote is more relevant today than it has ever…
Whether your website’s primary goal is to sell products or simply to showcase your business, there is one thing that every business wants to accomplish with their website. It is…
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