Content is the power house of any marketing activity. When it is done well it can fuel your social channels, bring energy to your campaign activities and drive better engagement between your…
PR and Content
5 crucial digital marketing trends you need to be doing in 2019
The Construction sector has seen a rapid adoption of new technology in recent years e.g. BIM and 3D printing, and digital marketing is no exception. Building product manufacturers, contractors, architects, engineers and…
How to target interior designers
Identifying Your Strengths, Define and Understand Your Market and Creating an Effective Marketing Strategy What makes your business special? First and foremost, irrespective of the market or individual you are trying to…
Ok Google, tell me about voice technology within construction and interiors marketing
Voice technology is still relatively in its infancy, with voice recognition devices such as the Google Home or Amazon Echo starting to control our homes (and lives) over the past year or…
Evolution of digital marketing and its importance to the construction sector
The rise and importance of digital has been hugely significant over the last decade and is now adopted universally in all marketing strategies. According to McKinsey, certain sectors such as professional services…
Helping Manchester-based buildings and interiors companies grow
According to the Deloitte Manchester Crane Survey 2018, Manchester has firmly established itself as one of Europe’s fastest growing cities. Growing investment levels, increasing demand for property, and a strong business community…
Marketing trends to help shape your company strategy
The Construction sector is an ever-changing and complex industry to be in, and understanding the key drivers and trends of the sector is important. We are already well into the second quarter…
Content Marketing – What is it all about?
Firstly, you may ask, what is content marketing? Put in its simplest terms content marketing is about information that people want to read. Content marketing isn’t a brochure, or an advert. It’s…
Will social media really work for my business?
Social media has exploded over the last few years, it’s all around us and clearly here to stay, but you may ask what can social media do for my business? We’ve outlined…
Marketing matters…especially in times of uncertainty
The economic fallout from the recent Brexit vote has cast a shadow of uncertainty over the UK construction and manufacturing industries. It is not the time to start making snap decisions in…