Trust and authority are critical within the building specification process. Without them, specifiers won’t trust your products or brand reputation enough to buy from you. As a business owner or marketing manager…
SEO
The importance of SEO within product specification
Increasing your website’s search engine rankings is an excellent way to increase your website leads, build relationships with specifiers, and ultimately increase your rate of specification. As a business owner or marketing…
How to ensure and maintain a specification and avoid the dreaded product switch-out
Product switch-out, or switching specification, is a common occurrence in the UK construction industry. Initial project specifications and designs will be created with a specific product in mind, where the architect or…
Construction marketing agencies
Why work with one, and how to get the most from your partnership If you are considering working with a construction marketing agency, your business may be going through a period of…
How to stand out from your competition
Let’s face it, the construction and interiors sectors right now have never been so crowded (June 2022). New businesses are forming year on year which means it is easier for your customers…
3 common marketing mistakes in the construction sector
Get ahead of your competition now by putting right these 3 common marketing mistakes in the construction sector: Setting right expectations “We’ve posted on social media now for 2 months, but haven’t…
How to grow your business by creating a strong online presence
98% of architects and specifiers now prefer to do their product research online.* If you want to grow your business, reach new customers, and increase your brand awareness within the construction or…
The BIG question – Is my business carbon neutral ready?
You’ve probably heard the term “net-zero” a lot lately. Climate change has been a major topic of discussion in recent years, and last year it seemed like everyone was on the same…
How to boost your business in 2022 With an effective strategy and plan
To boost your business, you must always be looking for ways to improve and expand your business, a strategy like this can be used to outperform your competitors and reach new audiences.…
Why do I need a marketing strategy for my business?
We are going to cut straight to the chase, having a marketing strategy is not only important but essential for your business. But before we explain why, let us ask you a…