Delivering an effective CPD to improve your specification
When delivering a CPD presentation to architects, your ultimate goal is to position your product or brand as a solution to the specific challenges they face during a build project.…
Build your pipeline with 5 key marketing tactics
Developing your pipeline is crucial for building product manufacturers and service providers within the UK construction sector. Integral to building your pipeline is specification, and securing specifications on construction projects…
Unlocking Sustainable Business Growth: The Practicality of Inbound Marketing for Small and Medium Enterprises (SMEs) in the Construction Industry
Maintaining consistent growth can be challenging for small and medium enterprises (SMEs). SMEs often experience irregular sales patterns, marked by sudden peaks tied to seasonal demands or marketing campaigns, followed…
How to create buyer personas to help boost your specification process
In the competitive world of specification marketing, staying ahead requires strategic approaches that resonate with your target audience. One of the most potent strategies is the creation of buyer personas…
Glenigan: Construction industry set for rebound in 2024
The construction industry is forecast for a strong bounce back next year as new opportunities appear in warehousing & logistics, office, and retail refurbishment, fit out, and the repurposing of…
How to ensure you communicate with all decision makers in the specification process
Marketing and communicating to all decision makers and influencers within the specification process is critical for getting your product or service specified. Each profession that has an influence on a…
The importance of SEO within product specification
Increasing your website’s search engine rankings is an excellent way to increase your website leads, build relationships with specifiers, and ultimately increase your rate of specification. As a business owner…
Using social media to influence specifiers
Specifiers are social media users just like everyone else. The product decisions they make are more intensive and take more consideration than consumers who are looking for a new coat.…
Why content should play an important part in your specification strategy
Marketing to specifiers is challenging. Competition levels are higher than ever in the construction and interiors sectors, and trying to stand out and build relationships with specifiers is increasingly difficult.…
Creating demand through specification
Building specification selling is now more important than ever for building product manufacturers and service providers. Securing specifications on construction projects is essential for the growth of a business. Not…
