How to Survive Value Engineering and Win More Projects
Getting your product specified by an architect for a construction project is just the first step in a complex specification process. Staying specified is often the more challenging hurdle at…
Getting through RIBA accreditation first time
Your business may know its products inside out. And getting a CPD approved by RIBA means turning that knowledge into something an architect can use. Clear explanations, sound technical guidance…
Nobody’s booking your CPD. Here’s why
Are you investing time and resources in producing great CPDs, but bookings are eluding you? CPDs present a unique opportunity to gather architects, engineers, contractors and other specifiers into a…
How specifiers are starting to research products with AI (and what it means for you)
An architect needs a cladding system for a mixed-use scheme. Two years ago, they would have opened Google, typed in a few terms, and worked through a page of blue…
Are You Making the Most of YouTube for Your Construction Business?
For a lot of construction businesses, YouTube is still an afterthought. A project video gets uploaded now and again. A company film is made, put on the website and then…
How to choose a CPD topic architects actually want to book
A CPD is one of the few marketing assets that puts you in front of a room of specifiers, with their full attention, at their invitation. That opportunity is too…
How specifiers research you before they ever get in touch
The invisible research phase and why being findable matters more than being contactable When a specifier contacts you, don’t be fooled into believing it’s their first touchpoint with you as…
Balancing brand building with long-term specification
Ask any marketing manager in a building product manufacturer and they’ll describe the same problem. The MD wants specification wins this quarter. The sales team wants leads they can close…
Designing CPDs that deliver value without burning internal resources
CPDs are one of the most effective tools a building product manufacturer has for getting in front of architects, building credibility and protecting specifications. Done well, they generate qualified conversations…
How buyers actually choose construction suppliers
Most construction businesses think they lose work on price. They don’t. They lose it long before price ever comes up. By the time a buyer or specifier is comparing quotes,…
