Using social media to influence specifiers
Specifiers are social media users just like everyone else. The product decisions they make are more intensive and take more consideration than consumers who are looking for a new coat.…
How to ensure and maintain a specification and avoid the dreaded product switch-out
Product switch-out, or switching specification, is a common occurrence in the UK construction industry. Initial project specifications and designs will be created with a specific product in mind, where the…
Why content should play an important part in your specification strategy
Marketing to specifiers is challenging. Competition levels are higher than ever in the construction and interiors sectors, and trying to stand out and build relationships with specifiers is increasingly difficult.…
Creating demand through specification
Building specification selling is now more important than ever for building product manufacturers and service providers. Securing specifications on construction projects is essential for the growth of a business. Not…
Exhibitions worth seeing in 2020
Futurebuild Formally ‘Ecobuild’, Futurebuild is THE built environment event where brands of all sizes can share innovations, from products, to processes and solutions, with over 27,000 industry influencers and shapers.…
Helping Manchester-based buildings and interiors companies grow
According to the Deloitte Manchester Crane Survey 2018, Manchester has firmly established itself as one of Europe’s fastest growing cities. Growing investment levels, increasing demand for property, and a strong…
