How do you make the most of the leads you gathered and new connections you met at the Decorex show? Send an email…but be quick! Firstly, send them an email in…
Strategy and Planning
4 top tips for successful specification marketing
Specification marketing, what’s it all about? In simple terms specification marketing is a focused marketing strategy to ensure your product or service gets specified on a building project. Construction or building specification…
5 effective marketing strategies to build luxury brands
Luxury interior brands have to connect with customers in more creative ways than ever before. Selling to high-end consumers, or clients who work with high wealth clientele, requires a different approach to…
Consistency is a superpower for your marketing
For your audience to recognise your business, engage with what you have to say, build a relationship and ultimately buy from you; consistency is a superpower for your marketing. The construction and…
Use these 3 digital marketing trends to grow your business and generate leads in 2021
The acceleration of digital marketing trends was incredible last year. The pandemic brought about significant social changes, which in turn resulted in a massive shift in digital use. Brands and their customers…
How to Successfully ‘Pivot’ Your Business to Enter A New Market Place
2020 has been a year like no other with Coronavirus effecting all aspects of life, for many businesses its been about survival and adapting to change. In these uncertain times the best…
How to convert more customers and build better relationships
The Construction and Interiors sectors are plentiful with manufacturers and service providers all competing to influence the marketplace with their products and services. It can be hard to create effective marketing to…
How to plan for long term success but with short term wins
At a time where companies are undertaking cost-cutting exercises to secure their short-term survival, it is difficult to think about the long-term outlook. There’s uncertainty in the air and sales will take…
Social media – Will it really make a difference to my business?
Gaining competitive advantage is key for most businesses in any industry, especially the building and construction industry where anything that sets a business apart from another is critical in gaining specification on…
Practical marketing advice to survive and thrive during COVID-19
“A man who stops advertising to save money is like a man who stops a clock to save time.” Henry Ford’s quote is more relevant today than it has ever been. COVID-19…