Delivering an effective CPD to improve your specification
When delivering a CPD presentation to architects, your ultimate goal is to position your product or brand as a solution to the specific challenges they face during a build project.…
Build your pipeline with 5 key marketing tactics
Developing your pipeline is crucial for building product manufacturers and service providers within the UK construction sector. Integral to building your pipeline is specification, and securing specifications on construction projects…
Unlocking Sustainable Business Growth: The Practicality of Inbound Marketing for Small and Medium Enterprises (SMEs) in the Construction Industry
Maintaining consistent growth can be challenging for small and medium enterprises (SMEs). SMEs often experience irregular sales patterns, marked by sudden peaks tied to seasonal demands or marketing campaigns, followed…
How to ensure you communicate with all decision makers in the specification process
Marketing and communicating to all decision makers and influencers within the specification process is critical for getting your product or service specified. Each profession that has an influence on a…
How to target architects and the design team
The successful marketing campaigns targeting architects and design teams focus less on simply promoting product/service features, and more on engaging with them and involving them in meaningful conversations. But what…
How to use email marketing for a more successful specification strategy
As a business owner or marketing manager in a construction company, you are always seeking new ways to grow your brand presence in a competitive market. One strategy often overlooked…
Why building trust and authority is key for successful specification
Trust and authority are critical within the building specification process. Without them, specifiers won’t trust your products or brand reputation enough to buy from you. As a business owner or…
The importance of SEO within product specification
Increasing your website’s search engine rankings is an excellent way to increase your website leads, build relationships with specifiers, and ultimately increase your rate of specification. As a business owner…
Using social media to influence specifiers
Specifiers are social media users just like everyone else. The product decisions they make are more intensive and take more consideration than consumers who are looking for a new coat.…
How to ensure and maintain a specification and avoid the dreaded product switch-out
Product switch-out, or switching specification, is a common occurrence in the UK construction industry. Initial project specifications and designs will be created with a specific product in mind, where the…
