The Construction sector has seen a rapid adoption of new technology in recent years e.g. BIM and 3D printing, and digital marketing is no exception. Building product manufacturers, contractors, architects, engineers and…
Strategy and Planning
Exhibitions worth seeing in 2019
Futurebuild Formally ‘Ecobuild’, Futurebuild 2019 is focused on showcasing the latest innovations, products and materials and sharing unrivalled insights to help you tackle the biggest challenges facing our industry, and beyond, head…
Why Exhibit at Trade Shows?
Choosing the right show There are many reasons for a company to exhibit, so before devoting time and money make sure clear objectives are set. The whys and wherefores for attending an…
How to target interior designers
Identifying Your Strengths, Define and Understand Your Market and Creating an Effective Marketing Strategy What makes your business special? First and foremost, irrespective of the market or individual you are trying to…
Why Creative in your Marketing Strategy is more important than ever
In the age of customer engagement and justifying return-on-investment, creativity is often overlooked, under-valued and mis-understood. This is particularly relevant within the Construction sector. With increasingly stretched marketing budgets, ever-complex and changing…
Ok Google, tell me about voice technology within construction and interiors marketing
Voice technology is still relatively in its infancy, with voice recognition devices such as the Google Home or Amazon Echo starting to control our homes (and lives) over the past year or…
Evolution of digital marketing and its importance to the construction sector
The rise and importance of digital has been hugely significant over the last decade and is now adopted universally in all marketing strategies. According to McKinsey, certain sectors such as professional services…
Helping Manchester-based buildings and interiors companies grow
According to the Deloitte Manchester Crane Survey 2018, Manchester has firmly established itself as one of Europe’s fastest growing cities. Growing investment levels, increasing demand for property, and a strong business community…
Marketing trends to help shape your company strategy
The Construction sector is an ever-changing and complex industry to be in, and understanding the key drivers and trends of the sector is important. We are already well into the second quarter…
Content Marketing – What is it all about?
Firstly, you may ask, what is content marketing? Put in its simplest terms content marketing is about information that people want to read. Content marketing isn’t a brochure, or an advert. It’s…