Marketing and communicating to all decision makers and influencers within the specification process is critical for getting your product or service specified. Each profession that has an influence on a building specification…
Strategy and Planning
How to target architects and the design team
The successful marketing campaigns targeting architects and design teams focus less on simply promoting product/service features, and more on engaging with them and involving them in meaningful conversations. But what does this…
How to use email marketing for a more successful specification strategy
As a business owner or marketing manager in a construction company, you are always seeking new ways to grow your brand presence in a competitive market. One strategy often overlooked in the…
Why building trust and authority is key for successful specification
Trust and authority are critical within the building specification process. Without them, specifiers won’t trust your products or brand reputation enough to buy from you. As a business owner or marketing manager…
How to ensure and maintain a specification and avoid the dreaded product switch-out
Product switch-out, or switching specification, is a common occurrence in the UK construction industry. Initial project specifications and designs will be created with a specific product in mind, where the architect or…
Why content should play an important part in your specification strategy
Marketing to specifiers is challenging. Competition levels are higher than ever in the construction and interiors sectors, and trying to stand out and build relationships with specifiers is increasingly difficult. You…
Creating demand through specification
Building specification selling is now more important than ever for building product manufacturers and service providers. Securing specifications on construction projects is essential for the growth of a business. Not only are…
Get a Niche – the importance of getting focused on who you target and how you communicate with them
If you are finding it difficult to stand out in the construction sector or you are struggling to attract new customers to your business, choosing a clear niche to market your business…
Construction marketing agencies
Why work with one, and how to get the most from your partnership If you are considering working with a construction marketing agency, your business may be going through a period of…
How to stand out from your competition
Let’s face it, the construction and interiors sectors right now have never been so crowded (June 2022). New businesses are forming year on year which means it is easier for your customers…