The Construction and Interiors sectors are plentiful with manufacturers and service providers all competing to influence the marketplace with their products and services. It can be hard to create effective marketing to…
Strategy and Planning
How to plan for long term success but with short term wins
At a time where companies are undertaking cost-cutting exercises to secure their short-term survival, it is difficult to think about the long-term outlook. There’s uncertainty in the air and sales will take…
Social media – Will it really make a difference to my business?
Gaining competitive advantage is key for most businesses in any industry, especially the building and construction industry where anything that sets a business apart from another is critical in gaining specification on…
Practical marketing advice to survive and thrive during COVID-19
“A man who stops advertising to save money is like a man who stops a clock to save time.” Henry Ford’s quote is more relevant today than it has ever been. COVID-19…
Why your business should be creating great content to drive success
You may have heard of the saying “Content is King”. It relates to the importance of good content to drive successful websites. The saying itself is over 24 years old but has…
Exhibitions worth seeing in 2020
Futurebuild Formally ‘Ecobuild’, Futurebuild is THE built environment event where brands of all sizes can share innovations, from products, to processes and solutions, with over 27,000 industry influencers and shapers. Futurebuild 2020…
Attract more leads through your social media marketing
Supercharge your social media According to statista.com, the number of users on social media in 2019 is around 2.8 billion. With this in mind, social media marketing should be a key component…
Increase your website’s Google ranking – a practical guide to SEO
Search engine optimisation, what’s it all about? And should you invest your marketing budget into it? SEO is a range of technical and creative practices that combine to increase your website’s position…
8 top tips for great content marketing
Content is the power house of any marketing activity. When it is done well it can fuel your social channels, bring energy to your campaign activities and drive better engagement between your…
5 crucial digital marketing trends you need to be doing in 2019
The Construction sector has seen a rapid adoption of new technology in recent years e.g. BIM and 3D printing, and digital marketing is no exception. Building product manufacturers, contractors, architects, engineers and…
