Let’s face it, the construction and interiors sectors right now have never been so crowded (June 2022). New businesses are forming year on year which means it is easier for your customers…
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3 common marketing mistakes in the construction sector
Get ahead of your competition now by putting right these 3 common marketing mistakes in the construction sector: Setting right expectations “We’ve posted on social media now for 2 months, but haven’t…
How to grow your business by creating a strong online presence
98% of architects and specifiers now prefer to do their product research online.* If you want to grow your business, reach new customers, and increase your brand awareness within the construction or…
The BIG question – Is my business carbon neutral ready?
You’ve probably heard the term “net-zero” a lot lately. Climate change has been a major topic of discussion in recent years, and last year it seemed like everyone was on the same…
How to boost your business in 2022 With an effective strategy and plan
To boost your business, you must always be looking for ways to improve and expand your business, a strategy like this can be used to outperform your competitors and reach new audiences.…
Why do I need a marketing strategy for my business?
We are going to cut straight to the chase, having a marketing strategy is not only important but essential for your business. But before we explain why, let us ask you a…
How to get the most from exhibiting at Decorex?
How do you make the most of the leads you gathered and new connections you met at the Decorex show? Send an email…but be quick! Firstly, send them an email in…
4 top tips for successful specification marketing
Specification marketing, what’s it all about? In simple terms specification marketing is a focused marketing strategy to ensure your product or service gets specified on a building project. Construction or building specification…
5 effective marketing strategies to build luxury brands
Luxury interior brands have to connect with customers in more creative ways than ever before. Selling to high-end consumers, or clients who work with high wealth clientele, requires a different approach to…
Consistency is a superpower for your marketing
For your audience to recognise your business, engage with what you have to say, build a relationship and ultimately buy from you; consistency is a superpower for your marketing. The construction and…