Construction marketing.

In the construction industry, marketing plays a crucial role in generating and converting leads, increasing visibility, and improving branding for a building product manufacturer or service provider.


Be the brand specifiers love.

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The importance of marketing in the construction sector.

Let’s face it, the construction and interiors sectors right now have never been so crowded (February 2024). New businesses are forming year on year which means it is easier for your customers to switch their business alliances.

This means the need for construction marketing for your business is crucial to build awareness within the sector, develop relationships with specifiers, and ultimately increase sales.

Without marketing, architects, main contractors, sub-contractors, and other disciplines won’t know your product or service exists. And if they don’t know it exists, they won’t buy from you.

Effective marketing strategies can help construction businesses reach specifiers and showcase your expertise, ultimately leading to increased sales and business growth as well as stronger relationships with specifiers.

Strategic elements such as strategy setting, creating a marketing plan, customer personas, helps to set the fundamentals and foundations for a campaign.

Digital marketing, including tactical elements such as social media advertising, search engine optimisation (SEO), content marketing, and email marketing can help construction companies reach a wider audience and drive traffic to their websites.

Traditional marketing efforts such as direct mail, print advertising, and trade show participation also still play a part and can also be effective in reaching potential clients.

Every year, architects and contractors specify millions of architectural products and building services, representing billions of pounds in sales.

Getting your products or services specified requires a deep understanding of how they think, how they work, what they value, and how your products fit into their world.

To be a part of this billion-pound industry, you must understand who is specifying and why.

Increased Specification for Aluminium Cladding Manufacturer

In October 2022, Knotwood launched into the UK market, bringing its range of timber effect aluminium cladding products. They partnered with Time54 to help them increase specification within UK build projects and develop strong relationships with architects and contractors.

Time54 guided Knotwood with our extensive experience, with a successful marketing strategy. Focused on key specifiers, we used SEO, thought leadership, and strategic emails. Through social media, trade show advice, and construction insights, we enhanced brand presence, resulting in heightened product specifications across diverse UK building projects.

Time54's Targeted Marketing Strategies for PAD Contracts

Since 2016, Time54 and PAD Contracts have been working together on a practical marketing strategy. Time54 handles social media and oversees improvements to PAD Contracts' website and online visibility.

The collaboration involves creating industry-related content, and maintaining PAD Contracts' reputation as experts. This ongoing partnership updates the brand's online presence and keeps it on the radar, especially among younger audiences in the competitive construction sector.

Time54 Boosts Detail Lighting's Visibility with Strategic Construction Marketing Plan

Time54 Construction Marketing experts devised a practical plan to enhance Detail Lighting's brand and generate inquiries with potential customers. Focusing on architects and interior designers, we optimised online presence through straightforward content strategies, including case studies. Our targeted email campaigns and strategic SEO management aligned with industry needs, boosting visibility within construction.

Enhancing The Lamp Factory's Standing in the Interior Market

Our partnership with The Lamp Factory marked a strategic transformation in its brand and its influence among interior designers and their wider audience. At Time54, we devised a comprehensive marketing strategy that positioned The Lamp Factory as a premier bespoke lighting manufacturer in the high-end interior market. This journey began with a comprehensive marketing plan, and a new responsive website, reflecting their exquisite hand crafted lamp collection.

A marketing agency for the construction industry.

“How do I stand out with my marketing?”


Differentiating your business has never been so important.

“But with so many companies offering the same products as me, how am I different?”

This is a common question we hear.

Product suppliers often buy their stock from the same sources. And service providers e.g. architects or M&E contractors, generally provide similar services for clients.

But there is a way to stand out to help customers choose you over your competitors.

That is where working with a specialist construction marketing agency will be a wise investment.

Here at Time54, we are a specialist construction marketing agency and know how specifiers work, what influences their choices, and what product failure can mean for their project success.

Marketing is an important investment for any business. It’s too important to waste time and money working with people who are not experts in the built environment.

We understand the specification process in the built environment and the key drivers involved in the decision-making process. With this expertise, we are perfectly positioned to help your business grow, helping ambitious business owners and marketing managers increase specification.


Working with Time54 as your construction marketing agency partner


Whether you are a building product manufacturer, contractor, architect, interior designer, installer/fabricator, quantity surveyor or other construction business; we are expertly positioned to help connect you with key decision-makers within the construction industry with your marketing efforts.


Directors of Time54 – Chris Ashton and Chris Pepper, have a combined over 40 years experience in the specification market and built environment.


This means we have a comprehensive understanding of what your audience is looking for, and how you can communicate and position yourselves to build awareness and develop relationships.


In the first instance, book a strategy call with us where we can discuss your marketing requirements.

Our process, split
into four easy steps.

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    Site Survey

    A 60 minute meeting to establish your current situation and your business goals, find out your USPs and why your clients work with you, research your competitors and market influences.

  • Group 227


    Once your objectives have been established, we create a strategy and marketing plan to deliver your goals. Working with you to set the right strategic direction for the campaign is essential. The strategic document will act as the 'Blueprint' for your marketing. 

  • Group 228


    Here we develop the marketing and content plan, choose and schedule marketing activities to help you achieve your business goals. We create and deliver a 12-18 month marketing schedule which forms the foundations of the campaign.

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    Project Management

    Every month we will meet with you to review campaign performance and to make sure it’s on track. In-person or over Zoom. We discuss the performance of the marketing campaign e.g., social media stats, SEO figures, and content topics to make sure you are clear on everything. We review and develop the strategy.

PAD Contracts

PAD Contracts are experts in architectural metalwork and have a wealth of experience in design, fabrication, site installation and management of specialist fabrications to the construction industry.

Detail Lighting

Detail Lighting provides inspirational and sustainable architectural lighting for interior designers, architects and lighting designers.

The Beattie Partnership

The Beattie Partnership are a well established firm of Chartered Surveyors.

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“The guys at Time54 have really helped us to increase our exposure within the Glass Industry. We have seen an increase in website traffic and enquiry levels.”

Systems Processing Director

The Glass Warehouse
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"We have been using Time54 for around 6 months now and we would certainly recommend that you do too. They have helped us to push our company forward and improved our on-line presence dramatically."

Managing Director

Clockwork Screed
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"We have now worked with Time54 for several years. They are very professional in their approach and provide us with sound advice. People often comment on how smart our social media is. We look forward to a lasting partnership."

Managing Director

PAD Contracts - Architectural Metalwork
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"Very professional service, and brilliant at what they do..."

Managing Director

RWA - M&E Building Consultants
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"Time54 have real world experience in the construction & interiors industries. I found them to be thorough and straightforward"

Managing Director

Detail Lighting
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“The guys at Time54 are knowledgeable about the glass industry and specification sales”


Vision Design Projects Ltd

About us.

With over 40 years + of combined experience in construction and specification selling, we know how specifiers work, what influences their choices, and how to communicate effectively with them.

We have worked client side, for building product manufacturers.

Our experience gives us a comprehensive understanding of the specification process and how to communicate effectively with people in the sector - Architects, specifiers, developers, contractors, designers, installers and specialists. 

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