SEO for construction contractors.

In an increasingly digital world, having a robust online presence is crucial for construction contractors to thrive. Among the various digital marketing techniques available, search engine optimisation (SEO) stands out as a powerful tool for enhancing visibility, attracting potential clients, and securing valuable contracts.


Be the brand specifiers love.

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Understanding the Importance of SEO for Construction Contractors.

With the majority of clients turning to search engines like Google to find construction services, appearing prominently in search results is paramount for contractors. SEO enables contractors to optimise their online presence, ensuring that their websites are easily discoverable by potential clients seeking construction services. By implementing effective SEO strategies, contractors can increase their website's visibility, drive targeted traffic, and generate more business opportunities.


Keyword Research and Optimisation

Keyword research forms the foundation of any successful SEO strategy. Construction contractors should start by identifying relevant keywords and phrases that potential clients are likely to use when searching for construction services. These keywords should align with the contractor's specific niche, location, and services. Once identified, these keywords should be strategically incorporated into the website's content, including page titles, headings, meta descriptions, and body copy. By optimising their website for targeted keywords, contractors can improve their chances of ranking higher in search engine results pages (SERPs) and attracting qualified leads.


Optimising Website Structure and Content

In addition to keyword optimisation, optimising the structure and content of the website is crucial for SEO success. Contractors should ensure that their website is well-structured, user-friendly, and optimised for desktop and mobile devices. This includes improving site speed, enhancing navigation, and organising content logically and intuitively. Regularly updating the website with fresh, informative content such as blog posts, articles, case studies, and project galleries is also essential. By providing valuable content that addresses the needs and concerns of potential clients, contractors can improve user experience, encourage engagement, and, ultimately, enhance their website's SEO performance.

Increased Specification for Aluminium Cladding Manufacturer

In October 2022, Knotwood launched into the UK market, bringing its range of timber effect aluminium cladding products. They partnered with Time54 to help them increase specification within UK build projects and develop strong relationships with architects and contractors.

Time54 guided Knotwood with our extensive experience, with a successful marketing strategy. Focused on key specifiers, we used SEO, thought leadership, and strategic emails. Through social media, trade show advice, and construction insights, we enhanced brand presence, resulting in heightened product specifications across diverse UK building projects.

Time54's Targeted Marketing Strategies for PAD Contracts

Since 2016, Time54 and PAD Contracts have been working together on a practical marketing strategy. Time54 handles social media and oversees improvements to PAD Contracts' website and online visibility.

The collaboration involves creating industry-related content, and maintaining PAD Contracts' reputation as experts. This ongoing partnership updates the brand's online presence and keeps it on the radar, especially among younger audiences in the competitive construction sector.

Time54 Boosts Detail Lighting's Visibility with Strategic Construction Marketing Plan

Time54 Construction Marketing experts devised a practical plan to enhance Detail Lighting's brand and generate inquiries with potential customers. Focusing on architects and interior designers, we optimised online presence through straightforward content strategies, including case studies. Our targeted email campaigns and strategic SEO management aligned with industry needs, boosting visibility within construction.

Enhancing The Lamp Factory's Standing in the Interior Market

Our partnership with The Lamp Factory marked a strategic transformation in its brand and its influence among interior designers and their wider audience. At Time54, we devised a comprehensive marketing strategy that positioned The Lamp Factory as a premier bespoke lighting manufacturer in the high-end interior market. This journey began with a comprehensive marketing plan, and a new responsive website, reflecting their exquisite hand crafted lamp collection.

A marketing agency for the construction industry.

Local SEO Strategies

For construction contractors, local SEO is particularly important, as many clients prefer to work with contractors who are located nearby. Local SEO tactics include optimising Google My Business listings, creating local citations, and encouraging positive reviews from satisfied clients. Contractors should also ensure that their website includes location-specific keywords and content that reflects their geographic area. By optimising local search, contractors can increase their visibility among potential clients in their target market and drive more qualified leads to their website.


Link Building and Online Reputation Management

Building high-quality backlinks from reputable websites is another essential aspect of SEO for construction contractors. By earning links from relevant industry publications, directories, and authoritative websites, contractors can improve their website's credibility and authority in the eyes of search engines. Additionally, contractors should actively manage their online reputation by monitoring and responding to positive and negative reviews. By maintaining a positive online reputation, contractors can build trust with potential clients and improve their chances of ranking higher in search results.


Measuring and Monitoring Results

Finally, construction contractors need to measure and monitor the effectiveness of their SEO efforts regularly. This includes tracking key metrics such as website traffic, keyword rankings, conversion rates, and return on investment (ROI). By analysing this data, contractors can identify areas for improvement and make informed decisions about adjusting their SEO strategies accordingly. Additionally, contractors should stay abreast of industry trends and algorithm updates to ensure that their SEO efforts remain effective over time.


SEO is vital in helping construction contractors enhance their online visibility, attract qualified leads, and grow their businesses. By implementing practical SEO strategies such as keyword research and optimisation, website structure and content optimisation, local SEO tactics, link building, and online reputation management, contractors can position themselves for success in a competitive market. Construction contractors can improve their online visibility, credibility, and bottom line by staying proactive and continually refining their SEO efforts. And by working with a specialist marketing agency we can help direct you according to best practice.

Our process, split
into four easy steps.

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    Site Survey

    A 60 minute meeting to establish your current situation and your business goals, find out your USPs and why your clients work with you, research your competitors and market influences.

  • Group 227


    Once your objectives have been established, we create a strategy and marketing plan to deliver your goals. Working with you to set the right strategic direction for the campaign is essential. The strategic document will act as the 'Blueprint' for your marketing. 

  • Group 228


    Here we develop the marketing and content plan, choose and schedule marketing activities to help you achieve your business goals. We create and deliver a 12-18 month marketing schedule which forms the foundations of the campaign.

  • Group 229

    Project Management

    Every month we will meet with you to review campaign performance and to make sure it’s on track. In-person or over Zoom. We discuss the performance of the marketing campaign e.g., social media stats, SEO figures, and content topics to make sure you are clear on everything. We review and develop the strategy.

PAD Contracts

PAD Contracts are experts in architectural metalwork and have a wealth of experience in design, fabrication, site installation and management of specialist fabrications to the construction industry.

Detail Lighting

Detail Lighting provides inspirational and sustainable architectural lighting for interior designers, architects and lighting designers.

The Beattie Partnership

The Beattie Partnership are a well established firm of Chartered Surveyors.

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“The guys at Time54 have really helped us to increase our exposure within the Glass Industry. We have seen an increase in website traffic and enquiry levels.”

Systems Processing Director

The Glass Warehouse
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"We have been using Time54 for around 6 months now and we would certainly recommend that you do too. They have helped us to push our company forward and improved our on-line presence dramatically."

Managing Director

Clockwork Screed
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"We have now worked with Time54 for several years. They are very professional in their approach and provide us with sound advice. People often comment on how smart our social media is. We look forward to a lasting partnership."

Managing Director

PAD Contracts - Architectural Metalwork
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"Very professional service, and brilliant at what they do..."

Managing Director

RWA - M&E Building Consultants
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"Time54 have real world experience in the construction & interiors industries. I found them to be thorough and straightforward"

Managing Director

Detail Lighting
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“The guys at Time54 are knowledgeable about the glass industry and specification sales”


Vision Design Projects Ltd

About us.

With over 40 years + of combined experience in construction and specification selling, we know how specifiers work, what influences their choices, and how to communicate effectively with them.

We have worked client side, for building product manufacturers.

Our experience gives us a comprehensive understanding of the specification process and how to communicate effectively with people in the sector - Architects, specifiers, developers, contractors, designers, installers and specialists. 

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