Social media marketing for construction.

Social media marketing has become increasingly important for construction businesses, offering a platform to showcase projects and connect with potential clients.

 

Be the brand specifiers love.

Group 92972

Understanding social media marketing.

While the construction industry hasn't traditionally been at the forefront of social media marketing, it's gaining traction as a valuable avenue for marketing services and displaying completed projects to a broader audience. Platforms like Instagram, LinkedIn and Facebook provide free promotional outlets. Still, construction companies must adopt creative, strategic, and personable approaches to cultivate and make the most of their online presence.

 

Social media plays a pivotal role in the construction business by providing opportunities to expand reach and connect with target audiences.

 

Here are some reasons why social media matters in the construction industry:

 

Brand Awareness: Establishing a social media presence allows construction businesses to showcase their work and reach a wider audience, aiding in brand recognition and reputation-building.

 

Project Promotion: Sharing photos of completed projects on social media attracts potential clients and highlights the company's capabilities.

 

Industry Networking: Social media serves as a space to connect with local and national construction professionals, fostering collaboration and idea-sharing.

 

Talent Acquisition: A strong online presence helps attract talent to a business, particularly on platforms like LinkedIn, where success stories and job openings can be shared.

 

Customer Engagement: Social media enables direct interaction with potential clients, facilitating communication, feedback gathering, and testimonial sharing.

 

Industry Updates: Social media platforms offer a convenient way to stay informed about construction industry trends, technologies, and news.

 

Marketing and Advertising: Social media provides cost-effective advertising opportunities to reach a large audience, allowing businesses to promote testimonials, special offers, and services.

Increased Specification for Aluminium Cladding Manufacturer

In October 2022, Knotwood launched into the UK market, bringing its range of timber effect aluminium cladding products. They partnered with Time54 to help them increase specification within UK build projects and develop strong relationships with architects and contractors.

Time54 guided Knotwood with our extensive experience, with a successful marketing strategy. Focused on key specifiers, we used SEO, thought leadership, and strategic emails. Through social media, trade show advice, and construction insights, we enhanced brand presence, resulting in heightened product specifications across diverse UK building projects.

Time54's Targeted Marketing Strategies for PAD Contracts

Since 2016, Time54 and PAD Contracts have been working together on a practical marketing strategy. Time54 handles social media and oversees improvements to PAD Contracts' website and online visibility.

The collaboration involves creating industry-related content, and maintaining PAD Contracts' reputation as experts. This ongoing partnership updates the brand's online presence and keeps it on the radar, especially among younger audiences in the competitive construction sector.

Time54 Boosts Detail Lighting's Visibility with Strategic Construction Marketing Plan

Time54 Construction Marketing experts devised a practical plan to enhance Detail Lighting's brand and generate inquiries with potential customers. Focusing on architects and interior designers, we optimised online presence through straightforward content strategies, including case studies. Our targeted email campaigns and strategic SEO management aligned with industry needs, boosting visibility within construction.

Enhancing The Lamp Factory's Standing in the Interior Market

Our partnership with The Lamp Factory marked a strategic transformation in its brand and its influence among interior designers and their wider audience. At Time54, we devised a comprehensive marketing strategy that positioned The Lamp Factory as a premier bespoke lighting manufacturer in the high-end interior market. This journey began with a comprehensive marketing plan, and a new responsive website, reflecting their exquisite hand crafted lamp collection.

A marketing agency for the construction industry.

To achieve success on social media, construction businesses should follow these practical tips:

  1. Plan with Purpose: Develop a social media plan aligned with specific business goals and create content with the intent to support those goals.
  2. Consistency is Key: Post regularly to maintain audience engagement and respond promptly to comments to foster interaction.
  3. Begin with Conversation Starters: Initiate discussions with followers by asking questions, sharing industry insights, or providing valuable tips.
  4. Be Authentic: Develop a unique voice and personality for the brand, avoiding imitation and focusing on authenticity and quality.
  5. Track Performance: Use analytics tools to measure the effectiveness of social media efforts and make data-driven adjustments to improve performance over time.

 

To inspire content creation, construction companies can consider posting:

 

  • Photos of Projects
  • Industry News and Insights
  • Awards and Accolades
  • Contests
  • A Day in the Field
  • Company Stories
  • Tricks of the Trade
  • Testimonials
  • Inspirational Content
  • Blog Posts and Self-Produced Content

 

To generate leads effectively from social media, construction businesses should:

 

  1. Define Target Audience
  2. Optimise Profiles
  3. Create Engaging Content
  4. Use Hashtags and Keywords
  5. Run Promotions
  6. Run Targeted Ads
  7. Engage with Audience
  8. Collaborate with Creators
  9. Track Performance

 

Social media marketing presents a valuable opportunity for construction businesses to enhance brand visibility, engage with their audience, and generate leads. By adopting practical tips and effective strategies from specialist construction marketing agencies, construction companies can use social media to achieve business goals and drive success in the digital age.

Our process, split
into four easy steps.

  • Group 226

    Site Survey

    A 60 minute meeting to establish your current situation and your business goals, find out your USPs and why your clients work with you, research your competitors and market influences.

  • Group 227

    Blueprint

    Once your objectives have been established, we create a strategy and marketing plan to deliver your goals. Working with you to set the right strategic direction for the campaign is essential. The strategic document will act as the 'Blueprint' for your marketing. 

  • Group 228

    Build

    Here we develop the marketing and content plan, choose and schedule marketing activities to help you achieve your business goals. We create and deliver a 12-18 month marketing schedule which forms the foundations of the campaign.

  • Group 229

    Project Management

    Every month we will meet with you to review campaign performance and to make sure it’s on track. In-person or over Zoom. We discuss the performance of the marketing campaign e.g., social media stats, SEO figures, and content topics to make sure you are clear on everything. We review and develop the strategy.

PAD Contracts

PAD Contracts are experts in architectural metalwork and have a wealth of experience in design, fabrication, site installation and management of specialist fabrications to the construction industry.

Detail Lighting

Detail Lighting provides inspirational and sustainable architectural lighting for interior designers, architects and lighting designers.

The Beattie Partnership

The Beattie Partnership are a well established firm of Chartered Surveyors.

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“The guys at Time54 have really helped us to increase our exposure within the Glass Industry. We have seen an increase in website traffic and enquiry levels.”

Systems Processing Director

The Glass Warehouse
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"We have been using Time54 for around 6 months now and we would certainly recommend that you do too. They have helped us to push our company forward and improved our on-line presence dramatically."

Managing Director

Clockwork Screed
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"We have now worked with Time54 for several years. They are very professional in their approach and provide us with sound advice. People often comment on how smart our social media is. We look forward to a lasting partnership."

Managing Director

PAD Contracts - Architectural Metalwork
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"Very professional service, and brilliant at what they do..."

Managing Director

RWA - M&E Building Consultants
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"Time54 have real world experience in the construction & interiors industries. I found them to be thorough and straightforward"

Managing Director

Detail Lighting
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“The guys at Time54 are knowledgeable about the glass industry and specification sales”

Director

Vision Design Projects Ltd

About us.

With over 40 years + of combined experience in construction and specification selling, we know how specifiers work, what influences their choices, and how to communicate effectively with them.

We have worked client side, for building product manufacturers.

Our experience gives us a comprehensive understanding of the specification process and how to communicate effectively with people in the sector - Architects, specifiers, developers, contractors, designers, installers and specialists. 

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