The Beattie Partnership are a well established firm of Chartered Surveyors.
Social media marketing for construction.
Social media marketing has become increasingly important for construction businesses, offering a platform to showcase projects and connect with potential clients.
Be the brand specifiers love.
Construction Marketing Agency.
We are a construction marketing agency for the built environment and can help you increase sales, raise enquiry levels, and develop stronger relationships with new and existing clients.
Be the brand specifiers love.
Increase product specification.
Influence decision makers.
Build authority.
Strategic Marketing Specialists for the Built Environment
A marketing agency for the construction industry.
To achieve success on social media, construction businesses should follow these practical tips:
- Plan with Purpose: Develop a social media plan aligned with specific business goals and create content with the intent to support those goals.
- Consistency is Key: Post regularly to maintain audience engagement and respond promptly to comments to foster interaction.
- Begin with Conversation Starters: Initiate discussions with followers by asking questions, sharing industry insights, or providing valuable tips.
- Be Authentic: Develop a unique voice and personality for the brand, avoiding imitation and focusing on authenticity and quality.
- Track Performance: Use analytics tools to measure the effectiveness of social media efforts and make data-driven adjustments to improve performance over time.
To inspire content creation, construction companies can consider posting:
- Photos of Projects
- Industry News and Insights
- Awards and Accolades
- Contests
- A Day in the Field
- Company Stories
- Tricks of the Trade
- Testimonials
- Inspirational Content
- Blog Posts and Self-Produced Content
To generate leads effectively from social media, construction businesses should:
- Define Target Audience
- Optimise Profiles
- Create Engaging Content
- Use Hashtags and Keywords
- Run Promotions
- Run Targeted Ads
- Engage with Audience
- Collaborate with Creators
- Track Performance
Social media marketing presents a valuable opportunity for construction businesses to enhance brand visibility, engage with their audience, and generate leads. By adopting practical tips and effective strategies from specialist construction marketing agencies, construction companies can use social media to achieve business goals and drive success in the digital age.
Our process, split
into four easy steps.
Site Survey
A 60 minute meeting to establish your current situation and your business goals, find out your USPs and why your clients work with you, research your competitors and market influences.
Blueprint
Once your objectives have been established, we create a strategy and marketing plan to deliver your goals. Working with you to set the right strategic direction for the campaign is essential. The strategic document will act as the 'Blueprint' for your marketing.
Build
Here we develop the marketing and content plan, choose and schedule marketing activities to help you achieve your business goals. We create and deliver a 12-18 month marketing schedule which forms the foundations of the campaign.
Project Management
Every month we will meet with you to review campaign performance and to make sure it’s on track. In-person or over Zoom. We discuss the performance of the marketing campaign e.g., social media stats, SEO figures, and content topics to make sure you are clear on everything. We review and develop the strategy.
Blog
Our blog contains articles we hope
you'll find interesting, insightful and helpful.
Our blog contains articles we hope you'll find interesting, insightful and helpful.
About us.
With over 40 years + of combined experience in construction and specification selling, we know how specifiers work, what influences their choices, and how to communicate effectively with them.
We have worked client side, for building product manufacturers.
Our experience gives us a comprehensive understanding of the specification process and how to communicate effectively with people in the sector - Architects, specifiers, developers, contractors, designers, installers and specialists.