The Best Digital Marketing Strategies for Construction Companies: Insights from Time54.

In the construction industry, where architects and specifiers heavily influence product selection, digital marketing plays a crucial role in business success. At Time54, we possess deep insights into specifier behaviour, enabling us to develop tailored digital marketing strategies for construction companies.


Be the brand specifiers love.

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Understanding Specifier Needs.

Architects and contractors have significant sway in product specifications, representing substantial sales potential. Companies must understand specifier preferences and decision-making processes to tap into this market effectively. Time54's expertise in this area allows us to craft digital marketing strategies that resonate with architects and specifiers, increasing the likelihood of product specification.

Tailored Marketing Strategies

We recognise that a one-size-fits-all approach doesn't work in digital marketing. That's why we specialise in creating customised strategies for construction companies. We develop targeted campaigns that speak directly to our client's target audience by leveraging our understanding of the specification process and key decision drivers. Our strategies encompass various digital channels, including content creation and social media, ensuring maximum impact and engagement.

Industry Expertise

Marketing in the construction sector requires a nuanced understanding of the industry's intricacies. At Time54, our team comprises professionals with extensive experience in the built environment. This expertise allows us to navigate the complexities of the construction market effectively, providing our clients with strategic guidance tailored to their specific needs and objectives.


Marketing in the construction sector requires a nuanced understanding of the industry's intricacies. At Time54, our team comprises professionals with extensive experience in the built environment. This expertise allows us to navigate the complexities of the construction market effectively, providing our clients with strategic guidance tailored to their specific needs and objectives.

Increased Specification for Aluminium Cladding Manufacturer

In October 2022, Knotwood launched into the UK market, bringing its range of timber effect aluminium cladding products. They partnered with Time54 to help them increase specification within UK build projects and develop strong relationships with architects and contractors.

Time54 guided Knotwood with our extensive experience, with a successful marketing strategy. Focused on key specifiers, we used SEO, thought leadership, and strategic emails. Through social media, trade show advice, and construction insights, we enhanced brand presence, resulting in heightened product specifications across diverse UK building projects.

Time54's Targeted Marketing Strategies for PAD Contracts

Since 2016, Time54 and PAD Contracts have been working together on a practical marketing strategy. Time54 handles social media and oversees improvements to PAD Contracts' website and online visibility.

The collaboration involves creating industry-related content, and maintaining PAD Contracts' reputation as experts. This ongoing partnership updates the brand's online presence and keeps it on the radar, especially among younger audiences in the competitive construction sector.

Time54 Boosts Detail Lighting's Visibility with Strategic Construction Marketing Plan

Time54 Construction Marketing experts devised a practical plan to enhance Detail Lighting's brand and generate inquiries with potential customers. Focusing on architects and interior designers, we optimised online presence through straightforward content strategies, including case studies. Our targeted email campaigns and strategic SEO management aligned with industry needs, boosting visibility within construction.

Enhancing The Lamp Factory's Standing in the Interior Market

Our partnership with The Lamp Factory marked a strategic transformation in its brand and its influence among interior designers and their wider audience. At Time54, we devised a comprehensive marketing strategy that positioned The Lamp Factory as a premier bespoke lighting manufacturer in the high-end interior market. This journey began with a comprehensive marketing plan, and a new responsive website, reflecting their exquisite hand crafted lamp collection.

A marketing agency for the construction industry.

Driving Growth Through Partnerships

We believe that strategic partnerships are essential for business growth. Time54 facilitates meaningful connections between construction companies and their target audience through collaborations with influential stakeholders or leveraging digital platforms to expand reach. We aim to help our clients unlock new growth and market expansion opportunities.


Maximising Specification Opportunities

Our primary focus is on maximising specification opportunities for our clients. By aligning our digital marketing strategies with specifier needs and preferences, we enable construction companies to effectively position their products and services. With Time54's support, businesses can increase their chances of being specified for projects, ultimately driving revenue growth and market success.


Effective digital marketing is essential for construction companies looking to thrive in today's competitive environment. At Time54, as a construction marketing agency we offer practical, tailored strategies that leverage our expertise and insights into specifier behaviour. By partnering with us, construction businesses can enhance their digital presence, increase specification opportunities, and achieve sustainable growth.

Our process, split
into four easy steps.

  • Group 226

    Site Survey

    A 60 minute meeting to establish your current situation and your business goals, find out your USPs and why your clients work with you, research your competitors and market influences.

  • Group 227


    Once your objectives have been established, we create a strategy and marketing plan to deliver your goals. Working with you to set the right strategic direction for the campaign is essential. The strategic document will act as the 'Blueprint' for your marketing. 

  • Group 228


    Here we develop the marketing and content plan, choose and schedule marketing activities to help you achieve your business goals. We create and deliver a 12-18 month marketing schedule which forms the foundations of the campaign.

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    Project Management

    Every month we will meet with you to review campaign performance and to make sure it’s on track. In-person or over Zoom. We discuss the performance of the marketing campaign e.g., social media stats, SEO figures, and content topics to make sure you are clear on everything. We review and develop the strategy.

PAD Contracts

PAD Contracts are experts in architectural metalwork and have a wealth of experience in design, fabrication, site installation and management of specialist fabrications to the construction industry.

Detail Lighting

Detail Lighting provides inspirational and sustainable architectural lighting for interior designers, architects and lighting designers.

The Beattie Partnership

The Beattie Partnership are a well established firm of Chartered Surveyors.

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“The guys at Time54 have really helped us to increase our exposure within the Glass Industry. We have seen an increase in website traffic and enquiry levels.”

Systems Processing Director

The Glass Warehouse
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"We have been using Time54 for around 6 months now and we would certainly recommend that you do too. They have helped us to push our company forward and improved our on-line presence dramatically."

Managing Director

Clockwork Screed
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"We have now worked with Time54 for several years. They are very professional in their approach and provide us with sound advice. People often comment on how smart our social media is. We look forward to a lasting partnership."

Managing Director

PAD Contracts - Architectural Metalwork
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"Very professional service, and brilliant at what they do..."

Managing Director

RWA - M&E Building Consultants
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"Time54 have real world experience in the construction & interiors industries. I found them to be thorough and straightforward"

Managing Director

Detail Lighting
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“The guys at Time54 are knowledgeable about the glass industry and specification sales”


Vision Design Projects Ltd

About us.

With over 40 years + of combined experience in construction and specification selling, we know how specifiers work, what influences their choices, and how to communicate effectively with them.

We have worked client side, for building product manufacturers.

Our experience gives us a comprehensive understanding of the specification process and how to communicate effectively with people in the sector - Architects, specifiers, developers, contractors, designers, installers and specialists. 

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