Video marketing for construction

Understanding video marketing.

In a world where visual storytelling is consumed at alarming rates, video marketing is a powerful and practical tool for construction companies to convey their brand message, engage with customers, and drive business growth.

Through various forms of video marketing, construction companies can effectively engage with their audience. From social media engagement to educational content, videos provide a dynamic platform for construction businesses to connect with customers and prospects, instilling confidence in their expertise and driving interest in their services. Following we expand on key areas of video marketing for construction companies:

Social Media Engagement: With the widespread use of social media platforms, construction companies have a unique opportunity to connect with customers and prospects. By incorporating videos into their social media strategy, businesses can introduce themselves and their services to a broader audience in a visually captivating manner. Whether showcasing ongoing projects or highlighting the expertise of team members, videos enable construction companies to make a memorable impression and foster meaningful connections with their target audience.
Service Showcase: One of the most compelling aspects of video marketing for construction companies is the ability to showcase their portfolio of services. From residential renovations to commercial developments, videos offer a dynamic platform to demonstrate the quality and craftsmanship of a construction company's work. By highlighting completed projects and showcasing the intricacies of construction processes, videos can instil confidence in potential clients and differentiate the company from competitors.
How-To Guides: Educational content has become increasingly popular in the digital age, and construction companies can capitalise on this trend by creating informative how-to videos. These videos provide valuable insights into construction techniques and best practices and position the company as a trusted authority in the industry. By offering practical tips and guidance, construction businesses can engage potential customers and build credibility, ultimately driving interest in their services.

Our Process

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Increased Specification for Aluminium Cladding Manufacturer

In October 2022, Knotwood launched into the UK market, bringing its range of timber effect aluminium cladding products. They partnered with Time54 to help them increase specification within UK build projects and develop strong relationships with architects and contractors.

Time54 guided Knotwood with our extensive experience, with a successful marketing strategy. Focused on key specifiers, we used SEO, thought leadership, and strategic emails. Through social media, trade show advice, and construction insights, we enhanced brand presence, resulting in heightened product specifications across diverse UK building projects.

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Time54's Targeted Marketing Strategies for PAD Contracts

Since 2016, Time54 and PAD Contracts have been working together on a practical marketing strategy. Time54 handles social media and oversees improvements to PAD Contracts' website and online visibility.

The collaboration involves creating industry-related content, and maintaining PAD Contracts' reputation as experts. This ongoing partnership updates the brand's online presence and keeps it on the radar, especially among younger audiences in the competitive construction sector.

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Time54 Boosts Detail Lighting's Visibility with Strategic Construction Marketing Plan

Time54 Construction Marketing experts devised a practical plan to enhance Detail Lighting's brand and generate inquiries with potential customers. Focusing on architects and interior designers, we optimised online presence through straightforward content strategies, including case studies. Our targeted email campaigns and strategic SEO management aligned with industry needs, boosting visibility within construction.

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Enhancing The Lamp Factory's Standing in the Interior Market

Our partnership with The Lamp Factory marked a strategic transformation in its brand and its influence among interior designers and their wider audience. At Time54, we devised a comprehensive marketing strategy that positioned The Lamp Factory as a premier bespoke lighting manufacturer in the high-end interior market. This journey began with a comprehensive marketing plan, and a new responsive website, reflecting their exquisite hand crafted lamp collection.

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A marketing agency for the construction industry.

Animated Stories: While live-action videos are effective for showcasing real-life projects and processes, animated videos offer a unique opportunity to tell compelling stories in a visually captivating manner. Whether narrating the company's origin story or highlighting the benefits of its services, animated videos can effectively communicate complex concepts and enhance brand recognition. With high-quality animations and engaging storytelling, construction companies can captivate their audience and leave a lasting impression.
Live Streaming: In today's digital age, live streaming has emerged as a powerful tool for real-time engagement and interaction. Construction companies can leverage platforms like Facebook Live or YouTube Live to provide behind-the-scenes glimpses of ongoing projects, conduct virtual tours of construction sites, and interact directly with viewers. By offering an immersive and interactive experience, live streaming allows construction businesses to showcase their expertise, engage with their audience, and build meaningful connections in real time.
Lead Generation: Video marketing can be a valuable asset for construction companies' lead generation process. By crafting compelling narratives highlighting the company's unique value proposition, videos can effectively capture the attention of potential clients and encourage them to take the next step. Including clear calls-to-action in videos, such as visiting the company's website or contacting them for further information, can drive traffic and inquiries, ultimately leading to increased business opportunities.
Educational Content: Beyond showcasing projects and services, construction companies can use video marketing to provide educational content that offers valuable insights and information to their audience. Whether it's sharing tips on construction techniques, discussing industry trends, or providing DIY guides, educational videos can position the company as a thought leader and trusted resource in the construction industry. By offering valuable content that addresses the needs and interests of their target audience, construction businesses can build trust, credibility, and loyalty among their customers and prospects.

Video marketing offers construction companies a powerful and practical means to convey their brand message, engage with their audience, and drive business growth in a competitive market. By incorporating videos into their marketing strategy and using a diverse range of video formats and platforms available, construction businesses can effectively showcase their expertise, differentiate themselves from competitors, and build meaningful connections with their target audience. As specialists in construction marketing, Time54 helps construction companies make the most of video marketing to achieve their business goals and stay ahead in the competitive construction industry.

Our Process

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Our process, split
into four easy steps.

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Site Survey
A 60 minute meeting to establish your current situation and your business goals, find out your USPs and why your clients work with you, research your competitors and market influences.

Blueprint
Once your objectives have been established, we create a strategy and marketing plan to deliver your goals. Working with you to set the right strategic direction for the campaign is essential. The strategic document will act as the 'Blueprint' for your marketing.

Build
Here we develop the marketing and content plan, choose and schedule marketing activities to help you achieve your business goals. We create and deliver a 12-18 month marketing schedule which forms the foundations of the campaign.

Project Management
Every month we will meet with you to review campaign performance and to make sure it’s on track. In-person or over Zoom. We discuss the performance of the marketing campaign e.g., social media stats, SEO figures, and content topics to make sure you are clear on everything. We review and develop the strategy.

PAD Contracts

PAD Contracts are experts in architectural metalwork and have a wealth of experience in design, fabrication, site installation and management of specialist fabrications to the construction industry.

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Detail Lighting

Detail Lighting provides inspirational and sustainable architectural lighting for interior designers, architects and lighting designers.

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The Beattie Partnership

The Beattie Partnership are a well established firm of Chartered Surveyors.

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Blog

Our blog contains articles we hope
you'll find interesting, insightful and helpful.

Our blog contains articles we hope you'll find interesting, insightful and helpful.

The Compound Marketing Growth Effect in the Construction Industry: A Long-Term Strategy

How to use AI effectively with your marketing campaign

Do Your Research – Know Your Markets (Market Research Focus)

5 Reasons Why Content Plays an Important Role in Your Specification Strategy

The Power of Customer Testimonials in Building Trust and Credibility with Specifiers

For more actionable advice, read our blog page

“The guys at Time54 have really helped us to increase our exposure within the Glass Industry. We have seen an increase in website traffic and enquiry levels.”

Systems Processing Director

The Glass Warehouse

"We have been using Time54 for around 6 months now and we would certainly recommend that you do too. They have helped us to push our company forward and improved our on-line presence dramatically."

Managing Director

Clockwork Screed

"We have now worked with Time54 for several years. They are very professional in their approach and provide us with sound advice. People often comment on how smart our social media is. We look forward to a lasting partnership."

Managing Director

PAD Contracts - Architectural Metalwork

"Very professional service, and brilliant at what they do..."

Managing Director

RWA - M&E Building Consultants

"Time54 have real world experience in the construction & interiors industries. I found them to be thorough and straightforward"

Managing Director

Detail Lighting

“The guys at Time54 are knowledgeable about the glass industry and specification sales”

Director

Vision Design Projects Ltd

About us.

With over 40 years + of combined experience in construction and specification selling, we know how specifiers work, what influences their choices, and how to communicate effectively with them.

We have worked client side, for building product manufacturers.

Our experience gives us a comprehensive understanding of the specification process and how to communicate effectively with people in the sector - Architects, specifiers, developers, contractors, designers, installers and specialists.

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