Time54 played a crucial role in boosting Detail Lighting's brand awareness and driving new inquiries through a targeted marketing strategy. The primary emphasis wasn't solely on the website; rather, the approach began with a holistic marketing plan designed to resonate with architects and interior designers.

One key aspect of the strategy was the optimisation of Detail Lighting's online presence. Time54 initiated a content marketing strategy, featuring case studies that showcased successful projects and positioned Detail Lighting as an industry authority. This content-driven approach was complemented by effective email campaigns, maintaining client relationships while reaching out to potential specifiers.

To enhance visibility within the construction industry, Time54 implemented strategic SEO management. By aligning online content with the specific needs of architects and interior designers, Detail Lighting's digital footprint became more focused and relevant.

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