Glass and Glazing Marketing

We are a marketing agency for the glass and glazing sector.

Here at Time54, we’ve got years of experience in the Glass and Glazing market and we’re big on helping businesses similar to yours connect with consumer, trade and editorial audiences through strategic and tactical marketing activities.

We understand the key market drivers, the specification route to market e.g. with architects, contractors and other specifiers, and have close relationships with all of the major publications, including Glass Times, Glass & Glazing Products, Windows Active and others.

We’re accomplished marketing and business development professionals having managed well-known brands and marketing departments for leading Glass and Construction companies.

Whether you are a manufacturer or glass, doors, windows, conservatories looking to target fabricators or contractors. Or you are an installer looking to target main contractors to partner with, we can help at Time54.

See how we helped balcony and balustrade supplier ONLEVEL

Time54 played a key role in boosting OnLevel's brand awareness and product specification rates through a strategic marketing initiative.

By understanding OnLevel's target audience, which included architects, specifiers, and contractors, Time54 tailored a marketing plan to effectively reach these key clients.

“I've known the Directors of Time54 for many years, the guys have extensive knowledge of the building product specification market, in particular glass and glazing. When we started ONLEVEL UK I was conscious of getting experience into our business and Time54 haven't let me down, their creativity, strategic marketing and content creation is first class.”

Managing Director, ONLEVEL

Time54 developed a tailored marketing strategy to increase brand awareness and product specification rates among Onlevel's target audience of architects, specifiers, and contractors.

Through a combination of content creation and targeted advertising campaigns, we effectively reached these key stakeholders on industry-specific platforms. Our informative content showcased OnLevel's product advantages, positioning them as industry experts. The precision of our advertising campaigns attracted genuinely interested potential clients, resulting in a higher specification rate.

This strategic marketing initiative and implementation of marketing plans delivered tangible results, elevating OnLevel's brand awareness and market presence significantly.

Our Process

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Increased Specification for Aluminium Cladding Manufacturer

In October 2022, Knotwood launched into the UK market, bringing its range of timber effect aluminium cladding products. They partnered with Time54 to help them increase specification within UK build projects and develop strong relationships with architects and contractors.

Time54 guided Knotwood with our extensive experience, with a successful marketing strategy. Focused on key specifiers, we used SEO, thought leadership, and strategic emails. Through social media, trade show advice, and construction insights, we enhanced brand presence, resulting in heightened product specifications across diverse UK building projects.

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Time54's Targeted Marketing Strategies for PAD Contracts

Since 2016, Time54 and PAD Contracts have been working together on a practical marketing strategy. Time54 handles social media and oversees improvements to PAD Contracts' website and online visibility.

The collaboration involves creating industry-related content, and maintaining PAD Contracts' reputation as experts. This ongoing partnership updates the brand's online presence and keeps it on the radar, especially among younger audiences in the competitive construction sector.

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Time54 Boosts Detail Lighting's Visibility with Strategic Construction Marketing Plan

Time54 Construction Marketing experts devised a practical plan to enhance Detail Lighting's brand and generate inquiries with potential customers. Focusing on architects and interior designers, we optimised online presence through straightforward content strategies, including case studies. Our targeted email campaigns and strategic SEO management aligned with industry needs, boosting visibility within construction.

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Enhancing The Lamp Factory's Standing in the Interior Market

Our partnership with The Lamp Factory marked a strategic transformation in its brand and its influence among interior designers and their wider audience. At Time54, we devised a comprehensive marketing strategy that positioned The Lamp Factory as a premier bespoke lighting manufacturer in the high-end interior market. This journey began with a comprehensive marketing plan, and a new responsive website, reflecting their exquisite hand crafted lamp collection.

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A marketing agency for the construction industry.

Working with Time54 as your glass and glazing marketing agency partner

Whether you are a building product manufacturer, contractor, architect, interior designer, installer/fabricator, quantity surveyor or other construction business; we are expertly positioned to help connect you with key decision-makers within the construction industry with your marketing efforts.

Directors of Time54 – Chris Ashton and Chris Pepper, have a combined over 40 years experience in the specification market and built environment.

This means we have a comprehensive understanding of what your audience is looking for, and how you can communicate and position yourselves to build awareness and develop relationships.

In the first instance, book a strategy call with us where we can discuss your marketing requirements.

Our Process

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Our process, split
into four easy steps.

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Site Survey
A 60 minute meeting to establish your current situation and your business goals, find out your USPs and why your clients work with you, research your competitors and market influences.

Blueprint
Once your objectives have been established, we create a strategy and marketing plan to deliver your goals. Working with you to set the right strategic direction for the campaign is essential. The strategic document will act as the 'Blueprint' for your marketing.

Build
Here we develop the marketing and content plan, choose and schedule marketing activities to help you achieve your business goals. We create and deliver a 12-18 month marketing schedule which forms the foundations of the campaign.

Project Management
Every month we will meet with you to review campaign performance and to make sure it’s on track. In-person or over Zoom. We discuss the performance of the marketing campaign e.g., social media stats, SEO figures, and content topics to make sure you are clear on everything. We review and develop the strategy.

PAD Contracts

PAD Contracts are experts in architectural metalwork and have a wealth of experience in design, fabrication, site installation and management of specialist fabrications to the construction industry.

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Detail Lighting

Detail Lighting provides inspirational and sustainable architectural lighting for interior designers, architects and lighting designers.

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The Beattie Partnership

The Beattie Partnership are a well established firm of Chartered Surveyors.

View Case Study

Blog

Our blog contains articles we hope
you'll find interesting, insightful and helpful.

Our blog contains articles we hope you'll find interesting, insightful and helpful.

Tips for marketing your construction product website to architects

5 Ways To Improve Your Online Presence To Boost Product Specification

The importance of strategy in your marketing activities

Build your pipeline with 5 key marketing tactics

Make the most of your CPD to help specify your products

For more actionable advice, read our blog page

“The guys at Time54 have really helped us to increase our exposure within the Glass Industry. We have seen an increase in website traffic and enquiry levels.”

Systems Processing Director

The Glass Warehouse

"We have been using Time54 for around 6 months now and we would certainly recommend that you do too. They have helped us to push our company forward and improved our on-line presence dramatically."

Managing Director

Clockwork Screed

"We have now worked with Time54 for several years. They are very professional in their approach and provide us with sound advice. People often comment on how smart our social media is. We look forward to a lasting partnership."

Managing Director

PAD Contracts - Architectural Metalwork

"Very professional service, and brilliant at what they do..."

Managing Director

RWA - M&E Building Consultants

"Time54 have real world experience in the construction & interiors industries. I found them to be thorough and straightforward"

Managing Director

Detail Lighting

“The guys at Time54 are knowledgeable about the glass industry and specification sales”

Director

Vision Design Projects Ltd

About us.

With over 40 years + of combined experience in construction and specification selling, we know how specifiers work, what influences their choices, and how to communicate effectively with them.

We have worked client side, for building product manufacturers.

Our experience gives us a comprehensive understanding of the specification process and how to communicate effectively with people in the sector - Architects, specifiers, developers, contractors, designers, installers and specialists.

Learn More About Us