Increase product specification.
Influence decision makers.
Build authority.

Strategic Marketing Specialists for the Built Environment

Group 92972

Be the brand that specifiers love.

It’s not enough just to have a great product. Specifiers are inundated with high-performance products all the time.

Instead, you must tell a story and solve their problems in a way that has value to them. Building product and service providers that know this get specified and build long-lasting relationships with specifiers.

Increased Specification for Aluminium Cladding Manufacturer

In October 2022, Knotwood launched into the UK market, bringing its range of timber effect aluminium cladding products. They partnered with Time54 to help them increase specification within UK build projects and develop strong relationships with architects and contractors.

Time54 guided Knotwood, with a successful marketing strategy. Focused on key specifiers, we used SEO, thought leadership, and strategic emails. Through social media, trade show advice, and construction insights, we enhanced brand presence, resulting in heightened product specifications across diverse UK building projects.

Time54's Targeted Marketing Strategies for PAD Contracts

Since 2016, Time54 and PAD Contracts have been working together on a practical marketing strategy. Time54 handles social media and oversees improvements to PAD Contracts' website and online visibility.

The collaboration involves creating industry-related content, and maintaining PAD Contracts' reputation as experts. This ongoing partnership updates the brand's online presence and keeps it on the radar, especially among younger audiences in the competitive construction sector.

Time54 Boosts Detail Lighting's Visibility with Strategic Construction Marketing Plan

Time54 Construction Marketing experts devised a practical plan to enhance Detail Lighting's brand and generate inquiries. Focusing on architects and interior designers, we optimised online presence through straightforward content strategies, including case studies. Our targeted email campaigns and strategic SEO management aligned with industry needs, boosting visibility within construction.

Enhancing The Lamp Factory's Standing in the Interior Market

Our partnership with The Lamp Factory marked a strategic transformation in its brand and its influence among interior designers. At Time54, we devised a comprehensive marketing strategy that positioned The Lamp Factory as a premier bespoke lighting manufacturer in the high-end interior market. This journey began with a comprehensive marketing plan, and a new responsive website, reflecting their exquisite hand crafted lamp collection.

Where other
agencies guess, we
know what
architects and
specifiers think
about specific products.

Where other agencies guess, we know what architects and specifiers think about specific products.

Every year, architects and contractors specify millions of architectural products and building services, representing billions of pounds in sales.

Getting your products or services specified requires a deep understanding of how they think, how they work, what they value, and how your products fit into their world.

To be a part of this billion-pound industry, you must understand who is specifying and why.

At Time54, we know how specifiers work, what influences their choices, and what product failure can mean for their project success.

Marketing is an important investment for any business. It’s too important to waste time and money working with people who are not experts in the built environment.

We understand the specification process in the built environment and the key drivers involved in the decision-making process. With this expertise, we are perfectly positioned to help your business grow, helping ambitious business owners and marketing managers increase specification.

Our process, split
into four easy steps.

  • Group 226

    Site Survey

    A 60 minute meeting to establish your current situation and your business goals, find out your USPs and why your clients work with you, research your competitors and market influences.

  • Group 227

    Blueprint

    Once your objectives have been established, we create a strategy and marketing plan to deliver your goals. Working with you to set the right strategic direction for the campaign is essential. The strategic document will act as the 'Blueprint' for your marketing. 

  • Group 228

    Build

    Here we develop the marketing and content plan, choose and schedule marketing activities to help you achieve your business goals. We create and deliver a 12-18 month marketing schedule which forms the foundations of the campaign.

  • Group 229

    Project Management

    Every month we will meet with you to review campaign performance and to make sure it’s on track. In-person or over Zoom. We discuss the performance of the marketing campaign e.g., social media stats, SEO figures, and content topics to make sure you are clear on everything. We review and develop the strategy.

Book a strategy call
with us.

If you are looking to increase product or service specification book a marketing strategy call, with no obligation to work with us.

We will find out more about your business and advise you with practical, actionable marketing strategies for your business, and see how we can help going forwards.

PAD Contracts

PAD Contracts are experts in architectural metalwork and have a wealth of experience in design, fabrication, site installation and management of specialist fabrications to the construction industry.

Detail Lighting

Detail Lighting provides inspirational and sustainable architectural lighting for interior designers, architects and lighting designers.

The Beattie Partnership

The Beattie Partnership are a well established firm of Chartered Surveyors.

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“The guys at Time54 have really helped us to increase our exposure within the Glass Industry. We have seen an increase in website traffic and enquiry levels.”

Systems Processing Director

The Glass Warehouse
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"We have been using Time54 for around 6 months now and we would certainly recommend that you do too. They have helped us to push our company forward and improved our on-line presence dramatically."

Managing Director

Clockwork Screed
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"We have now worked with Time54 for several years. They are very professional in their approach and provide us with sound advice. People often comment on how smart our social media is. We look forward to a lasting partnership."

Managing Director

PAD Contracts - Architectural Metalwork
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"Very professional service, and brilliant at what they do..."

Managing Director

RWA - M&E Building Consultants
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"Time54 have real world experience in the construction & interiors industries. I found them to be thorough and straightforward"

Managing Director

Detail Lighting
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“The guys at Time54 are knowledgeable about the glass industry and specification sales”

Director

Vision Design Projects Ltd

About us.

With over 40 years + of combined experience in construction and specification selling, we know how specifiers work, what influences their choices, and how to communicate effectively with them.

We have worked client side, for building product manufacturers.

Our experience gives us a comprehensive understanding of the specification process and how to communicate effectively with people in the sector - Architects, specifiers, developers, contractors, designers, installers and specialists. 

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