In recent years, voice technology has emerged as a game-changer in the world of marketing. With the rise of smart speakers and voice assistants like Amazon’s Alexa, Apple’s Siri, and Google Assistant, businesses are exploring new ways to reach and engage with their customers through voice-activated devices. The construction and interiors industry is no exception, as companies are starting to recognize the potential of voice technology in their marketing strategies.
In this article, we will explore the opportunities and challenges of using voice technology in construction and interiors marketing, and provide insights into how businesses can leverage this technology to enhance their customer experience and drive business growth. Whether you are an interior designer, architect, or construction company, this article will give you a better understanding of how voice technology can transform your marketing efforts and help you stay ahead of the competition.
Search engine optimisation – why do it?
One such channel or tactic is search engine optimisation. We think (and highly recommend!) that SEO and harnessing the power of the internet should be central to any digital marketing strategy. By flexing your SEO muscles you’ll gain increased levels of lead generation and customer acquisition, as well as increased brand awareness.
Currently, optimising rich content and website on-page factors is critical for high search engine rankings, and as a result increased traffic levels. However with no screens on voice recognition devices, such on-page optimisation factors become obsolete.
Alexa, how do you work?
When you ask Google or Alexa to find you a recommended exterior cladding manufacturer, how does it determine which companies to tell you? And why does it choose them? This is where voice technology and optimising your website, content and brand for voice recognition devices is important to carve out a competitive advantage.
Voice recognition devices are prioritising the featured snippet results in a search query. The featured snippet is the brief extract of text and an image at the top of a search engine result, whether it’s Google, Bing, Yahoo or another search engine. This emphasises the importance of gaining the top spot in search engine results. The content also needs to be more conversational-based as users will converse with voice recognition devices in a much more natural manner than previous typed searches. As a result, companies need to optimise their content and establish a voice for their brand that resonates with their audience.
So how will voice technology affect a marketing strategy?
Voice technology is poised to have a significant impact on the construction industry’s marketing strategies. With voice-activated devices becoming more ubiquitous in homes and workplaces, businesses in this industry can no longer ignore the potential of voice technology as a marketing tool.
One way voice technology can affect a construction marketing strategy is by enabling businesses to reach customers in a more personalized and engaging way. Voice assistants can offer a more conversational and natural interaction between customers and businesses, allowing companies to provide customized recommendations and support based on the customer’s needs.
Moreover, voice technology can also improve the efficiency and effectiveness of marketing campaigns by providing real-time feedback and analytics. This can help businesses better understand their target audience, track their behavior, and adjust their marketing strategies accordingly.
However, it’s essential to note that there are also challenges in implementing voice technology in construction marketing strategies. For example, developing voice-activated content and integrating it into existing marketing channels can be complex and require specific technical expertise.
While voice technology presents some challenges, it offers exciting opportunities for construction businesses to connect with customers and enhance their marketing strategies. Companies that invest in voice technology now are likely to have a competitive advantage in the future.
And by adopting voice technology within a digital marketing strategy, organisations and brands within the buildings and interiors sectors can create a competitive advantage as an early adopter of the technology.
Time54 can help with optimising your website and online content for devices such as a Google Home or Amazon Echo. Talk to us today to see how we can help you. By integrating voice technology into your business you will be among the early adopters in the building and interiors sectors. Meaning more customers and potential customers alike will find your business using voice search.