Marketing should be seen as an investment into your business’ future. Not a cost.
At a time where businesses are undertaking cost-cutting exercises, it is an easy decision to cut a marketing budget. There’s uncertainty in the air and sales will take a hit.
But we urge any business to think about the long term impact a cut in your marketing budget will have.
Ok, a marketing agency telling you you should be marketing your business is like a second-hand car salesman telling you need to buy one of their cars.
But…the short term gains of reducing costs is far-outweighed by the reduction of profits over the following four year period, and also a reduction in brand trust.
Data2Decisions, a leading econometric modelling consultancy, conducted a study which supports the above statement. You can read their report here.
So what can you do? As of now, your business needs to demonstrate you are on the side of your customer. This means continuing to push your message out there to reassure your customers you are there to help – fulfil orders, provide practical/technical advice, overall just willing to give value where it’s needed.
This will build trust and when we are through ‘the other side’ and the economy starts to pick up, you will be in the forefront of your customer’s mind.
If you want to survive and thrive this current economic situation, talk to us today. We can tell you best marketing tactics/channels/strategies to use for maximum impact.
Either fill out the contact form to the right (or below on a mobile) and we will get back to you as soon as we can to start discussing how you can bring in more leads. Alternatively, feel free to give us a call on 01606 351033
“The guys at Time54 have really helped us to increase our exposure within the Glass Industry. We have seen an increase in website traffic and enquiry levels, which have been helped by a PR campaign, emailshots, advertising design, and planning and negotiating advertising space.
They are easy to work with, really listened to our requirements and added real value to our marketing efforts.”
Systems Processing Director, The Glass Warehouse