It all starts with the strategy...
Time54's approach combines comprehensive understanding, strategic planning, effective execution, and continuous refinement to empower construction industry organisations in achieving their marketing objectives.
Below you can find out further information on the services we use to create the build, step 3 in our four step process.
Social Media.
The role of social media continues to evolve at a significant rate.
Gone are the days when a social media presence was a ‘nice to have’ asset in your marketing armoury. Today, the nature of the specification process and how key decision-makers are influenced means having a quality social media presence is crucial for your business.
By making sure your business is visible over social media, you are ensuring your audience knows about you and importantly they build trust in you. It is your opportunity to communicate with them by educating and informing them of your products and services, and how they can ultimately help your prospective buyer.
Social media is now a key element of most marketing strategies because of its reach and customer engagement potential, and its relatively low cost and effective return on investment.
Email Marketing.
The role of email in modern specification marketing is an important one. The aim is to send highly targeted and informative emails that provide value to your audience.
Email marketing plays a pivotal role in the construction industry by fostering client relationships, driving engagement, and promoting business growth. Firstly, it serves as a direct line of communication, allowing construction companies to maintain ongoing contact with clients, informing them of project updates, industry insights, and special offers. This consistency builds trust and loyalty, crucial in a sector reliant on long-term relationships.
Email marketing also enables targeted outreach. It segments audiences, tailoring content to specific client needs. Whether it's sharing construction tips, project case studies, or showcasing the latest sustainable building practices, email campaigns deliver relevant information that resonates with recipients.
It's a cost-effective means to stay top-of-mind with clients, ensuring they think of your construction services first when a new project arises. In a competitive industry, email marketing is a strategic tool to foster client retention, generate leads, and ultimately drive business success.
Website Creation.
In the construction industry, having a great website is paramount, especially when targeting architects and specifiers for your building product or service.
A well-crafted website serves as your digital storefront and can make a significant difference in the highly competitive construction sector.
Architects and specifiers are professionals who demand detailed information and reliability. A strong online presence provides a platform to showcase your products or services comprehensively. High-quality images, technical specifications, case studies, and user-friendly navigation are crucial. It conveys professionalism and competence, instilling confidence in your offerings.
A website is an accessible 24/7 resource, allowing architects and specifiers to explore your products or services at their convenience. It demonstrates a commitment to customer service and fosters brand loyalty.
Regularly updated content, such as blog posts or project updates, highlights your industry expertise and keeps your audience engaged. It also supports search engine optimisation, making your site more discoverable.
In a digital age where first impressions are often formed online, a great website is your opportunity to make a lasting impact on architects and specifiers, and ultimately, drive business growth.
Search Engine Optimisation.
98% of architects and specifiers now prefer to do their product research online – make sure your website can be found.
Increasing your website’s search engine rankings is an excellent way to increase your website leads. The good thing about SEO and making sure your website can be found in Google searches is that a user who visits your website is generally interested in what your company has to offer.
Then it’s up to your website to convert them from a visitor to a customer.
Our SEO campaigns focus on these key elements:
Initial audits – seeing where your website ranks compared with your competitors
Keyword research – find out what keywords are being searched for, what keywords your competitors are being found for, and what keywords will be the best for your business
Writing Content – creating new content is crucial to improve your website’s SEO
Technical SEO – making sure your website is optimised in the best way according to Google
Link building – reaching out to relevant construction industry websites to get a link back to your website
Video Production.
Video marketing is increasingly vital in the construction industry.
It simplifies communication by visually explaining complex processes and showcasing project progress, improving understanding and trust. It also humanises construction brands, putting faces to projects and building personal connections with clients.
Video content is easily shareable, boosting social media presence and SEO rankings, and expanding a company's reach. It's a tool to spotlight safety, sustainability, and innovation efforts, reinforcing commitment to these crucial aspects. In a sector where trust and relationships matter, video marketing offers a practical, engaging, and informative means to connect with clients and stakeholders, providing a competitive edge in an evolving industry.
Branding, Creative & Print.
In the construction industry, effective branding, creative design, and high-quality print materials are crucial for establishing a strong and reputable presence.
These elements play a pivotal role in conveying a construction company's identity, values, and capabilities.
Branding in construction is about more than just a logo; it's the embodiment of trust and reliability. A well-crafted brand image signifies professionalism, instils confidence, and differentiates a company in a competitive market. It's the cornerstone upon which relationships with clients and stakeholders are built.
Creative design in construction showcases innovation and vision. From project visualisations to marketing collateral, it communicates complex ideas in a compelling and accessible manner. It aids in demonstrating a commitment to quality, sustainability, and safety, which are vital considerations in the industry.
Time54, as a construction marketing specialist, has a wealth of experience and a proven track record in successfully creating and managing branding, creative design, and print projects.
Content Creation.
Content is the powerhouse of any marketing activity.
Architects, specifiers, interior designers, and other construction professionals conduct online research as part of their building specification projects. They have a particular design challenge or project requirement, so they search for companies to help them.
This means the content you have on your website or other external online resources, must be written in the right way. It must be informative, technically sound and reliable, useful, relevant and importantly written in an engaging way. Content creation includes thought leadership articles on trends, industry developments or new technologies. We also write case studies, product or service insight articles, website copy and white papers.
Your content is the foundation for your marketing activities and the ability to communicate with your audience. It fuels your social media channels; it helps your website’s SEO and its ability to be ranked highly in search engines; it brings energy to your campaign activities and drives better engagement between your sales team and prospects.
CPD Creation.
Continual Professional Development (CPD) presentations are indispensable in the construction industry.
CPD’s serve a dual purpose: educating architects and specifiers about the latest industry trends and products while fostering vital relationships.
Firstly, CPD presentations offer a platform for construction professionals to stay updated on cutting-edge technology, materials, and regulations. Architects and specifiers rely on this information to ensure their designs are innovative, safe, and compliant. Such knowledge-sharing not only enhances the quality of construction projects but also builds trust with these professionals.
Secondly, CPD presentations provide a unique opportunity for construction companies to establish and strengthen relationships with architects and specifiers. These events offer face-to-face interaction (Online CPD’s are also a great option), allowing for in-depth discussions and personalised solutions, ultimately leading to more collaborative partnerships.
Market Research.
Market research is an essential component of 'Our Process'Â however if you have a stand-alone market research project Time54 is available to help.
Market research is crucial in the construction industry as it helps businesses identify trends, understand their audience's needs, assess competitors, optimise marketing strategies, and mitigate risks.
Time54, as a construction marketing specialist, uses its expertise to assist companies in effectively positioning their products and targeting the right audience using these valuable insights.
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Increase specification and build authority for your brand.
For more actionable advice, read our blog page
Search Engine Optimisation.
98% of architects and specifiers now prefer to do their product research online – make sure your website can be found.
Increasing your website’s search engine rankings is an excellent way to increase your website leads. The good thing about SEO and making sure your website can be found in Google searches is that a user who visits your website is generally interested in what your company has to offer.
Then it’s up to your website to convert them from a visitor to a customer.
Our SEO campaigns focus on these key elements:
Initial audits – seeing where your website ranks compared with your competitors
Keyword research – find out what keywords are being searched for, what keywords your competitors are being found for, and what keywords will be the best for your business
Writing Content – creating new content is crucial to improve your website’s SEO
Technical SEO – making sure your website is optimised in the best way according to Google
Link building – reaching out to relevant construction industry websites to get a link back to your website
Social Media.
The role of social media continues to evolve at a significant rate.
Gone are the days when a social media presence was a ‘nice to have’ asset in your marketing armoury. Today, the nature of the specification process and how key decision-makers are influenced means having a quality social media presence is crucial for your business.
By making sure your business is visible over social media, you are ensuring your audience knows about you and importantly they build trust in you. It is your opportunity to communicate with them by educating and informing them of your products and services, and how they can ultimately help your prospective buyer.
Social media is now a key element of most marketing strategies because of its reach and customer engagement potential, and its relatively low cost and effective return on investment.
Content Creation.
Content is the powerhouse of any marketing activity.
Architects, specifiers, interior designers, and other construction professionals conduct online research as part of their building specification projects. They have a particular design challenge or project requirement, so they search for companies to help them.
This means the content you have on your website or other external online resources, must be written in the right way. It must be informative, technically sound and reliable, useful, relevant and importantly written in an engaging way. Content creation includes thought leadership articles on trends, industry developments or new technologies. We also write case studies, product or service insight articles, website copy and white papers.
Your content is the foundation for your marketing activities and the ability to communicate with your audience. It fuels your social media channels; it helps your website’s SEO and its ability to be ranked highly in search engines; it brings energy to your campaign activities and drives better engagement between your sales team and prospects.
Email Marketing.
The role of email in modern specification marketing is an important one. The aim is to send highly targeted and informative emails that provide value to your audience.
Email marketing plays a pivotal role in the construction industry by fostering client relationships, driving engagement, and promoting business growth. Firstly, it serves as a direct line of communication, allowing construction companies to maintain ongoing contact with clients, informing them of project updates, industry insights, and special offers. This consistency builds trust and loyalty, crucial in a sector reliant on long-term relationships.
Email marketing also enables targeted outreach. It segments audiences, tailoring content to specific client needs. Whether it's sharing construction tips, project case studies, or showcasing the latest sustainable building practices, email campaigns deliver relevant information that resonates with recipients.
It's a cost-effective means to stay top-of-mind with clients, ensuring they think of your construction services first when a new project arises. In a competitive industry, email marketing is a strategic tool to foster client retention, generate leads, and ultimately drive business success.
Video Production.
Video marketing is increasingly vital in the construction industry.
It simplifies communication by visually explaining complex processes and showcasing project progress, improving understanding and trust. It also humanises construction brands, putting faces to projects and building personal connections with clients.
Video content is easily shareable, boosting social media presence and SEO rankings, and expanding a company's reach. It's a tool to spotlight safety, sustainability, and innovation efforts, reinforcing commitment to these crucial aspects. In a sector where trust and relationships matter, video marketing offers a practical, engaging, and informative means to connect with clients and stakeholders, providing a competitive edge in an evolving industry.
CPD Creation.
Continual Professional Development (CPD) presentations are indispensable in the construction industry.
CPD’s serve a dual purpose: educating architects and specifiers about the latest industry trends and products while fostering vital relationships.
Firstly, CPD presentations offer a platform for construction professionals to stay updated on cutting-edge technology, materials, and regulations. Architects and specifiers rely on this information to ensure their designs are innovative, safe, and compliant. Such knowledge-sharing not only enhances the quality of construction projects but also builds trust with these professionals.
Secondly, CPD presentations provide a unique opportunity for construction companies to establish and strengthen relationships with architects and specifiers. These events offer face-to-face interaction (Online CPD’s are also a great option), allowing for in-depth discussions and personalised solutions, ultimately leading to more collaborative partnerships.
Website Creation.
In the construction industry, having a great website is paramount, especially when targeting architects and specifiers for your building product or service.
A well-crafted website serves as your digital storefront and can make a significant difference in the highly competitive construction sector.
Architects and specifiers are professionals who demand detailed information and reliability. A strong online presence provides a platform to showcase your products or services comprehensively. High-quality images, technical specifications, case studies, and user-friendly navigation are crucial. It conveys professionalism and competence, instilling confidence in your offerings.
A website is an accessible 24/7 resource, allowing architects and specifiers to explore your products or services at their convenience. It demonstrates a commitment to customer service and fosters brand loyalty.
Regularly updated content, such as blog posts or project updates, highlights your industry expertise and keeps your audience engaged. It also supports search engine optimisation, making your site more discoverable.
In a digital age where first impressions are often formed online, a great website is your opportunity to make a lasting impact on architects and specifiers, and ultimately, drive business growth.
Branding, Creative & Print.
In the construction industry, effective branding, creative design, and high-quality print materials are crucial for establishing a strong and reputable presence.
These elements play a pivotal role in conveying a construction company's identity, values, and capabilities.
Branding in construction is about more than just a logo; it's the embodiment of trust and reliability. A well-crafted brand image signifies professionalism, instils confidence, and differentiates a company in a competitive market. It's the cornerstone upon which relationships with clients and stakeholders are built.
Creative design in construction showcases innovation and vision. From project visualisations to marketing collateral, it communicates complex ideas in a compelling and accessible manner. It aids in demonstrating a commitment to quality, sustainability, and safety, which are vital considerations in the industry.
Time54, as a construction marketing specialist, has a wealth of experience and a proven track record in successfully creating and managing branding, creative design, and print projects.
Market Research.
Market research is an essential component of 'Our Process'Â however if you have a stand-alone market research project Time54 is available to help.
Market research is crucial in the construction industry as it helps businesses identify trends, understand their audience's needs, assess competitors, optimise marketing strategies, and mitigate risks.
Time54, as a construction marketing specialist, uses its expertise to assist companies in effectively positioning their products and targeting the right audience using these valuable insights.
