Email Marketing

The role of email in modern specification marketing is an important one. The aim is to send highly targeted and informative emails that provide value to your audience.

Driven largely by content, the aim isn’t to send generic emails that simply ‘sell’ your product or service.

Whether you are a building product manufacturer educating an architect how your products ensure building project compliance. Or if you are an interior designer informing an office fit-out company of a recent case study, to show how you can collaborate and add value to their business.

If done correctly, emailshots are an effective communication tactic in the specification sector. Many specifiers spend a lot of time in their email inbox, so it is important to give value on a consistent basis, to build up trust and in turn ensure maximum return on your emailshot campaign.

How can we help?

Time54 has helped many of our clients by creating effective email marketing campaigns, that importantly get results.

Our knowledge of the specification process and strong understanding of your audience’s persona and viewing habits, means we create emailshots that get read and get results.

We use the latest construction intelligence to ensure your emails are highly targeted and highly relevant.

Talk to us today about how your business will benefit from an email marketing campaign as part of an integrated marketing strategy.