The role of email in modern specification marketing is an important one. The aim is to send highly targeted and informative emails that provide value to your audience.
Driven largely by content, the aim isn’t to send generic emails that simply ‘sell’ your product or service.
Whether you are a building product manufacturer educating an architect how your products ensure building project compliance. Or if you are an interior designer informing an office fit-out company of a recent case study, to show how you can collaborate and add value to their business.
If done correctly, emailshots are an effective communication tactic in the specification sector. Many specifiers spend a lot of time in their email inbox, so it is important to give value on a consistent basis, to build up trust and in turn ensure maximum return on your emailshot campaign.
How can we help?
Time54 has helped many of our clients by creating effective email marketing campaigns, that importantly get results.
Our knowledge of the specification process and strong understanding of your audience’s persona and viewing habits, means we create emailshots that get read and get results.
We use the latest construction intelligence to ensure your emails are highly targeted and highly relevant.
Talk to us today about how your business will benefit from an email marketing campaign as part of an integrated marketing strategy.
We took on Time54 to create our new website following a referral from a trusted business owner we work with. We’re really pleased with the site and have received lots of good comments about it. Time54 also look after our social media, again we’ve had great feedback. The chaps have a great understanding of the specification process and know who we need to influence”.
Managing Director, PAD Contracts
Bite-size guide to…
Evolution of digital marketing and its importance to the construction sector
The rise and importance of digital has been hugely significant over the last decade and is now adopted universally in all marketing strategies.
Organisations require new ways of thinking. A good start is by embracing new technologies and shifting the integration of digital marketing to the forefront of their strategy.