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June 28, 2024 Construction Industry News Content Specification Uncategorized

Do Your Research – Know Your Markets (Market Research Focus)

Market research is crucial in providing strategic insights into the construction industry, where numerous niche markets, professions, and products interconnect. Understanding the complexities of different markets isn’t just a good…

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Marketing
June 5, 2024 Construction Industry News Content Specification Uncategorized

5 Reasons Why Content Plays an Important Role in Your Specification Strategy

We understand the intricacies of winning bids and landing those dream projects. We know you’ve got the expertise and the drive, but in today’s competitive market, it’s not enough to…

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modern architectural hallway
June 5, 2024 Branding Construction Industry News Content Specification Uncategorized

The Power of Customer Testimonials in Building Trust and Credibility with Specifiers

Specifiers in the construction industry are the decision-makers who determine the materials, products, and techniques used in a building project. They could be architects, engineers, or even interior designers, depending…

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building
May 31, 2024 Construction Industry News Content Specification Uncategorized

Why consistency should be your number one marketing priority

For building product manufacturers within the UK construction sector, securing specifications on projects is essential for short-term sales targets and long-term growth. But what drives specifiers to buy and use…

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How to Target Architects and the Design Team: A Guide for Building Product Manufacturers
May 24, 2024 Construction Industry News Content Specification Uncategorized

How to Target Architects and the Design Team: A Guide for Building Product Manufacturers

Targeting architects and the design team in the UK is crucial for building product manufacturers aiming to get their products specified in construction projects. Architects and design professionals significantly influence…

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Industrial designer discussing with colleague holding tablet with in CAD program, designing 3D prototype of building. Woman engineer using pc with two monitors sharing ideas for construction mechanism
April 5, 2024 Construction Industry News Content Specification Uncategorized

Tips for marketing your construction product website to architects

You have a great product that you know will benefit architects and their clients. How do you tell them? Targeted marketing is essential in the construction industry. Specifiers have a…

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April 2, 2020 Branding Company News Content Creativity Digital PR and Content SEO Social Media Strategy and Planning Video Website development

Practical marketing advice to survive and thrive during COVID-19

“A man who stops advertising to save money is like a man who stops a clock to save time.” Henry Ford’s quote is more relevant today than it has ever…

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SEO Guide
June 20, 2019 Digital SEO Strategy and Planning Website development

Increase your website’s Google ranking – a practical guide to SEO

Search engine optimisation, what’s it all about? And should you invest your marketing budget into it? SEO is a range of technical and creative practices that combine to increase your…

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Content Marketing
April 30, 2019 Content Digital PR and Content Social Media Strategy and Planning Video

8 top tips for great content marketing

Content is the power house of any marketing activity. When it is done well it can fuel your social channels, bring energy to your campaign activities and drive better engagement…

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Digital Trends
March 15, 2019 Content Digital PR and Content Social Media Strategy and Planning Video

Transform Your Online Marketing Game with these 5 Effective Techniques

The Construction sector has seen rapid adoption of new technology in recent years e.g. BIM and 3D printing, and digital marketing is no exception. Building product manufacturers, contractors, architects, engineers…

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Recent Posts

  • What Does Your Ideal Client Look Like?
  • How does Time54 tailor its marketing strategies for different construction clients
  • Delivering an effective CPD to improve your specification
  • The Importance of a Strategy and Marketing Plan for the UK Construction Sector in 2025
  • The Three Stages in Building Relationships with Specifiers, through your Marketing

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