Our branding process consists of the following:
Research and Analysis
- Begin by researching your target audience, competitors, and market trends.
- Analyse what makes your company unique and identify your core values and mission.
Define Brand Strategy
- Based on your research, define your brand's positioning, personality, and messaging.
- Determine the key benefits and value propositions that your brand offers to customers
Design Brand Identity
- Develop visual elements such as logos, colour palettes, typography, and imagery that reflect your brand's personality and values.
- Ensure consistency across all brand assets to create a cohesive and memorable identity.
Develop Brand Assets
- Create marketing materials, including business cards, letterheads, and digital assets like website graphics and social media templates.
- Design packaging, signage, and other physical materials relevant to your brand.
Establish Brand Guidelines
- Document brand guidelines detailing the proper usage of your brand elements, including logo placement, colour usage, and typography guidelines.
- Ensure all internal and external personnel adhere to these guidelines to maintain brand consistency.
Launch and Promotion
- Plan a strategic launch campaign to introduce your brand to your target audience.
- Utilise various marketing channels such as social media, email marketing, and advertising to generate awareness and excitement around your brand.
Monitor and Adapt
- Continuously monitor the reception of your brand among your audience and gather feedback.
- Use analytics and customer insights to refine your brand strategy and messaging.
About us.
With over 40 years + of combined experience in construction and specification selling, we know how specifiers work, what influences their choices, and how to communicate effectively with them.
We have worked client side, for building product manufacturers.
Our experience gives us a comprehensive understanding of the specification process and how to communicate effectively with people in the sector - Architects, specifiers, developers, contractors, designers, installers and specialists.Â
Manufacturing
Consultants
Contractors
Developers
Distributors & Merchants
Housebuilders
Building Product Suppliers
Architects
