Video marketing has become increasingly indispensable in the construction industry for several reasons. Firstly, it is a powerful tool for simplifying communication; social videos are shared 1200% more than any text or pictures. This visual demonstration enhances understanding and builds trust with your clients and prospects.
Â
Video content is fantastic for humanising construction brands by putting faces to projects and establishing personal connections with clients. Your company can create a more relatable and trustworthy identity by featuring team members and showcasing their expertise.
Â
Video content is highly shareable, making it an effective way to boost social media presence and improve SEO rankings. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Â
Sharing videos on platforms like YouTube, LinkedIn, and Instagram can significantly expand a company's reach and visibility within the industry.
Â
Video marketing provides an opportunity to spotlight important aspects such as safety, sustainability, and innovation efforts. By showcasing these initiatives, construction companies can reinforce their commitment to these crucial aspects and differentiate themselves from competitors.
Â
What do we offer?
Â
At Time54, we offer comprehensive video production services tailored to our clients' needs.
Â
For 'Social' video creation, we specialise in crafting short, engaging branded videos ideal for web and social media platforms. We edit the content to create dynamic videos using still images and/or video footage, often provided by the client's high-quality iPhone or camera. Our process includes branding, adding subtitles, music, and graphics, and optimising the output for relevant social platforms such as Instagram, LinkedIn, and Twitter.
Â
In addition, we provide 'Corporate' video creation services tailored to larger projects. This includes the production of full-length videos, typically ranging from 20 to 30 minutes. Our process involves meticulous pre-production planning, including research, scriptwriting, location scouting, and graphics development. During the shooting phase, our experienced team attends the site and captures footage, with charges based on crew size and duration. In post-production, we carefully review and edit the footage, selecting the best moments, arranging them effectively, and enhancing them with grading, transitions, music, and subtitles. We also ensure compatibility with various aspect ratios and formats to meet our clients' needs.
Â
Our video production services at Time54 are designed to deliver high-quality, engaging content that meets the unique requirements of our clients, whether for social media marketing or corporate communications.
Â