Our research process involves various techniques, focusing on four key areas:

  • 1.

    Listening to internal staff members to understand your company's challenges and objectives.

  • 2.

    Conducting customer research to validate perceptions and gain deeper insights into your brand.

  • 3.

    Analysing competitors to identify areas for improvement and maintain a competitive edge.

  • 4.

    Examining existing marketing strategies and blending gathered information with market insights.

We aim to comprehensively understand your market and supply chain, ensuring your marketing efforts are strategic and effective.

About us.

With over 40 years + of combined experience in construction and specification selling, we know how specifiers work, what influences their choices, and how to communicate effectively with them.

We have worked client side, for building product manufacturers.

Our experience gives us a comprehensive understanding of the specification process and how to communicate effectively with people in the sector - Architects, specifiers, developers, contractors, designers, installers and specialists. 

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  • Manufacturing

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  • Housebuilders

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  • Architects

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