Content is essential for effective marketing, especially when targeting building product specifiers like architects and interior designers. These professionals rely heavily on online research to find solutions for their design projects. Therefore, the content on your website and other online platforms must be informative, technically accurate, and engaging. This includes thought leadership articles, case studies, product insights, and more.

Good content serves as the foundation of your marketing efforts. It fuels your
social media presence improves your website's search engine ranking and enhances engagement with potential clients. In building product specification, high-quality content helps establish your company as a trusted resource and influences specifiers' decisions in favour of your products or services. Therefore, investing in well-crafted content is crucial for success in marketing to building product specifiers.

What do we offer?

At Time54, we write case studies, thought leadership articles, product and service-based articles, press releases, technical documents and CPD Content (see our CPD Service). Our construction industry experience is invaluable in producing content that resonates.