Time54 was enlisted to spearhead a comprehensive marketing strategy for Knotwood, a leading aluminium cladding manufacturer, to increase product specifications in the UK's commercial and residential building projects. The focus of this strategic initiative was to bolster Knotwood's brand awareness among key specifiers such as architects, developers, contractors, designers, and installers.
Understanding the diverse nature of the target audience, Time54 employed a multifaceted approach to elevate Knotwood's presence. This encompassed Search Engine Optimisation (SEO) management to enhance online visibility, thought leadership articles and case studies for content-driven engagement and strategic email marketing campaigns to maintain a direct line of communication with potential specifiers.
Social media emerged as a pivotal tool in disseminating Knotwood's narrative, reaching a wider audience through carefully crafted content. Time54 played a pivotal role in advising on participation in relevant trade shows and exhibitions, aligning Knotwood with industry leaders. Additionally, the incorporation of construction industry insights ensured that Knotwood's offerings were positioned in tandem with evolving market trends.
Through this concerted effort, Time54 orchestrated a marketing communications strategy, seamlessly integrating digital and traditional channels. The result was a heightened brand presence for Knotwood, translating into increased product specification across a spectrum of building projects in the UK