Time54's marketing strategy and plan proved to be a game-changer for The Lamp Factory, significantly elevating its brand awareness among its key audience of interior designers. The collaboration, initiated in late 2015, aimed to position The Lamp Factory as a high-quality, respected bespoke lighting manufacturer in the luxury high-end interiors market.
The transformation began with a strategic review, and marketing plan followed by the redevelopment of their website, creating a responsive and custom-built platform that aligned with the company's vision for growth. This digital facelift immediately improved their online presence and provided a more sophisticated showcase for their high-end lamp collection.
Time54 developed their social media presence, crafting engaging content that resonated with interior designers. Press releases and collaborations with industry publications further reinforced their positioning as a premium brand. Email marketing campaigns were deployed to deliver their brand message directly to their target audience, ensuring a consistent and compelling presence.
A noteworthy achievement in their partnership was Time54's management of interior design shows like Decorex, where The Lamp Factory's bespoke creations took centre stage. These exhibitions offered a prime opportunity to interact with interior designers and showcase their luxurious lighting designs, solidifying their reputation in the industry.
The results speak for themselves, as The Lamp Factory experienced increased business levels and gained the admiration of interior designers in the UK. Through the management of exhibition stands, digital marketing activities, creative advertisements, and tailored marketing plans Time54's strategy positioned The Lamp Factory as a prestigious name in the world of high-end interior lighting.