Social media has become an integral part of our daily lives, and for businesses, it has become a crucial tool for marketing and promoting their products or services. However, many construction business owners still have doubts about whether social media is the right choice for their business.
“Will social media really work for my business?”
In this article, we will provide insights into how to make the most of social media for your construction business including brand awareness, increasing website traffic and brand loyality.
Increase brand awareness and loyalty
With Twitter, Instagram, Pinterest and other social media platforms you have a presence, and make it easier for your customers to find and connect with you. And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty. Even if you aren’t on social media, most of your customers expect you to be.
Increase website traffic and search ranking
One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. For example, if every person who follows Glass & Glazing R US on Twitter Retweets a post, the company is more likely to rank higher in Google’s search engine results page for variations of “Glass & Glazing.”
According to Social Media Examiner’s eight annual Social Media Marketing Industry Report (http://www.socialmediaexaminer.com), The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 89% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 75% reporting positive results.
Using social media for business boosts your site’s search engine optimisation (SEO). Search engine crawlers know which pages are consistently earning traffic and which are just out there being forgotten and ignored.
See what social media platforms work for your business
Don’t feel you have to be present on each social media channel. Some might not be right for your business, whether it’s due to the specific function, style or purpose of the platform, or the popularity of the social media platform. Determine which ones are best suited to your business. For example Pinterest might be a tricky one to take on if you haven’t got a regular flow of great images to share. However, if your business is image heavy – perhaps, a balustrade company, or glass shop with lots of lovely completed installation and case study shots then Pinterest for your business makes sense.
Share information faster and easier
Historically marketing departments have always tried to get news to the customer base as quickly as possible. With the help of social media, specifically when it comes to sharing content about your business, all you need to do is share it on your brand’s social network accounts and it’s out there straight away!
Social media marketing for generating leads and sales
Unsurprisingly, when you’re in front of your customer base, they’re more likely to buy from you when they need the products you sell. Social media marketing doesn’t just keep your company’s name in front of potential buyers, it it also gives you the opportunity to constantly give them reason or incentives to buy.
Customers you weren’t aware of can find your business and buy from you. For example, with Facebook you can join groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Posting links or offering advice on a subject builds confidence and credibility and may result in an enquiry or sales further down the line.
According to Social Media Examiner’s eight annual Social Media Marketing Industry Report (http://www.socialmediaexaminer.com) By spending as little as 6 hours per week, 66%+ of marketers saw lead generation benefits with social media.
It takes time to develop relationships that lead to sales. However, a large percentage of companies who take the time find great results with social media.
Time54 is a specialist marketing agency that works exclusively with building product manufacturers within the construction industry.
We can build your brand awareness and authority through strategic and tactical marketing that leads to specification inclusion.
Time54 works with and has helped many building and interiors companies raise their awareness in the marketplace and increase their specification inclusion on numerous projects.
We are a specialist building and interiors marketing agency and help brands to:
- Increase specification.
- Influence architects.
- Build authority.
If you are interested in how we can help your business target architects and grow through specification led marketing, get in touch to organise a Power Hour zoom meeting.