Market research is crucial in providing strategic insights into the construction industry, where numerous niche markets, professions, and products interconnect. Understanding the complexities of different markets isn’t just a good…
We understand the intricacies of winning bids and landing those dream projects. We know you’ve got the expertise and the drive, but in today’s competitive market, it’s not enough to…
Specifiers in the construction industry are the decision-makers who determine the materials, products, and techniques used in a building project. They could be architects, engineers, or even interior designers, depending…
For building product manufacturers within the UK construction sector, securing specifications on projects is essential for short-term sales targets and long-term growth. But what drives specifiers to buy and use…
Targeting architects and the design team in the UK is crucial for building product manufacturers aiming to get their products specified in construction projects. Architects and design professionals significantly influence…
You have a great product that you know will benefit architects and their clients. How do you tell them? Targeted marketing is essential in the construction industry. Specifiers have a…
The successful marketing campaigns targeting architects and design teams focus less on simply promoting product/service features, and more on engaging with them and involving them in meaningful conversations. But what…
Marketing to specifiers is challenging. Competition levels are higher than ever in the construction and interiors sectors, and trying to stand out and build relationships with specifiers is increasingly difficult.…
What is the impact of mental health in the construction industry and how is workforce affected? Over 400,000 days of work were lost in 2017-18 because of poor mental health,…
Choosing the right show There are many reasons for a company to exhibit, so before devoting time and money make sure clear objectives are set. The whys and wherefores for…
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