New Gmail protections for a safer, less spammy inbox
Are you a Gmail ‘bulk sender’, meaning you send 5,000 or more emails to Gmail addresses daily? If so, you should be aware of the sender validation changes to be…
Practical marketing advice to avoid feast and famine sales
Maintaining a steady sales flow in the construction industry poses a considerable challenge for businesses and building product manufacturers. A strategic and practical marketing approach is essential to ensure that…
Glenigan: Construction industry set for rebound in 2024
The construction industry is forecast for a strong bounce back next year as new opportunities appear in warehousing & logistics, office, and retail refurbishment, fit out, and the repurposing of…
The importance of SEO within product specification
Increasing your website’s search engine rankings is an excellent way to increase your website leads, build relationships with specifiers, and ultimately increase your rate of specification. As a business owner…
How to ensure and maintain a specification and avoid the dreaded product switch-out
Product switch-out, or switching specification, is a common occurrence in the UK construction industry. Initial project specifications and designs will be created with a specific product in mind, where the…
Construction marketing agencies
Why work with one, and how to get the most from your partnership If you are considering working with a construction marketing agency, your business may be going through a…
Increase your website’s Google ranking – a practical guide to SEO
Search engine optimisation, what’s it all about? And should you invest your marketing budget into it? SEO is a range of technical and creative practices that combine to increase your…
