Nobody’s booking your CPD. Here’s why
Are you investing time and resources in producing great CPDs, but bookings are eluding you? CPDs present a unique opportunity to gather architects, engineers, contractors and other specifiers into a…
How specifiers are starting to research products with AI (and what it means for you)
An architect needs a cladding system for a mixed-use scheme. Two years ago, they would have opened Google, typed in a few terms, and worked through a page of blue…
Are You Making the Most of YouTube for Your Construction Business?
For a lot of construction businesses, YouTube is still an afterthought. A project video gets uploaded now and again. A company film is made, put on the website and then…
Unlocking Sustainable Business Growth: The Practicality of Inbound Marketing for Small and Medium Enterprises (SMEs) in the Construction Industry
Maintaining consistent growth can be challenging for small and medium enterprises (SMEs). SMEs often experience irregular sales patterns, marked by sudden peaks tied to seasonal demands or marketing campaigns, followed…
How to ensure your product gets specified and stays specified
An in-depth understanding of the specification process is akin to unlocking the gateway to success. Architects, Designers, Contractors and other decision-makers are the ‘Specifiers’ of this process, influencing the selection…
New Gmail protections for a safer, less spammy inbox
Are you a Gmail ‘bulk sender’, meaning you send 5,000 or more emails to Gmail addresses daily? If so, you should be aware of the sender validation changes to be…
Practical marketing advice to avoid feast and famine sales
Maintaining a steady sales flow in the construction industry poses a considerable challenge for businesses and building product manufacturers. A strategic and practical marketing approach is essential to ensure that…
How to create a strong brand identity that specifiers will use
For building product manufacturers, securing specifications on construction projects is essential for short-term sales targets and long-term growth. But how do you create a strong brand identity so that specifiers…
Sustainable Building Materials: Trends & Opportunities for Building Product Manufacturers
Architects, designers, and specifiers in the built environment increasingly prioritise sustainable building materials, challenging manufacturers to innovate and align with evolving environmental standards. By exploring the current trends and opportunities,…
