In the competitive world of specification marketing, staying ahead requires strategic approaches that resonate with your target audience. One of the most potent strategies is the creation of buyer personas – detailed…
Construction Industry News
The role of Exhibitions and Trade Shows in today’s Construction Marketing Plans
In the ever-evolving world of construction marketing, where digital strategies often take the forefront, one traditional method continues to stand the test of time: exhibitions. These live events, where industry players converge…
What Specifiers Want… Key Attributes for Selecting Building Products
Who is the ‘specifier’ In the building specification industry, the specifier is a professional responsible for creating detailed and accurate project specifications that guide the construction process. Depending on their role, the…
Glenigan: Construction industry set for rebound in 2024
The construction industry is forecast for a strong bounce back next year as new opportunities appear in warehousing & logistics, office, and retail refurbishment, fit out, and the repurposing of redundant commercial…