How to choose a CPD topic architects actually want to book
A CPD is one of the few marketing assets that puts you in front of a room of specifiers, with their full attention, at their invitation. That opportunity is too…
Balancing brand building with long-term specification
Ask any marketing manager in a building product manufacturer and they’ll describe the same problem. The MD wants specification wins this quarter. The sales team wants leads they can close…
What Does Your Ideal Client Look Like?
In construction, knowing your ideal client is crucial for growing your business and achieving long-term success. Your ideal client might be as simple as “they pay their invoices,” but there’s…
How does Time54 tailor its marketing strategies for different construction clients
As a construction marketing agency, Time54 knows that no two builders, architects, or suppliers are exactly alike. That’s why they don’t believe in one-size-fits-all solutions. Instead, they roll up their…
The Importance of a Strategy and Marketing Plan for the UK Construction Sector in 2025
The competition is fierce in the UK construction industry, and the stakes are high. If you’re a building product supplier or service provider, you know how challenging it can be…
The Three Stages in Building Relationships with Specifiers, through your Marketing
It is increasingly difficult for building product manufacturers to stand out in the construction sector. With so many competitors vying for the attention of specifiers, architects, and contractors, how do…
Effective Branding Strategies for Building Product Manufacturers
Securing specifications on construction projects is essential for short-term sales targets and long-term growth, for building product manufacturers. But why does a specifier choose your product over your competitors’ product?…
The Compound Marketing Growth Effect in the Construction Industry: A Long-Term Strategy
In the construction industry, marketing isn’t just about quick wins—it’s about building lasting relationships and a strong reputation. Unlike other sectors where short-term campaigns might deliver instant results, success in…
How to use AI effectively with your marketing campaign
AI has been around since the mid 20th century, but since the introduction of ChatGPT in 2020 it has become much more mainstream where individuals and businesses are adopting AI.…
Do Your Research – Know Your Markets (Market Research Focus)
Market research is crucial in providing strategic insights into the construction industry, where numerous niche markets, professions, and products interconnect. Understanding the complexities of different markets isn’t just a good…
