All architects are required to do ongoing CPD to maintain their chartered status with RIBA. For building product manufacturers, this presents an opportunity to create training materials around their products…
An in-depth understanding of the specification process is akin to unlocking the gateway to success. Architects, Designers, Contractors and other decision-makers are the ‘Specifiers’ of this process, influencing the selection…
Are you a Gmail ‘bulk sender’, meaning you send 5,000 or more emails to Gmail addresses daily? If so, you should be aware of the sender validation changes to be…
Maintaining a steady sales flow in the construction industry poses a considerable challenge for businesses and building product manufacturers. A strategic and practical marketing approach is essential to ensure that…
For building product manufacturers, securing specifications on construction projects is essential for short-term sales targets and long-term growth. But how do you create a strong brand identity so that specifiers…
Architects, designers, and specifiers in the built environment increasingly prioritise sustainable building materials, challenging manufacturers to innovate and align with evolving environmental standards. By exploring the current trends and opportunities,…
In the competitive world of specification marketing, staying ahead requires strategic approaches that resonate with your target audience. One of the most potent strategies is the creation of buyer personas…
In the ever-evolving world of construction marketing, where digital strategies often take the forefront, one traditional method continues to stand the test of time: exhibitions. These live events, where industry…
The construction industry is forecast for a strong bounce back next year as new opportunities appear in warehousing & logistics, office, and retail refurbishment, fit out, and the repurposing of…
According to the Deloitte Manchester Crane Survey 2018, Manchester has firmly established itself as one of Europe’s fastest growing cities. Growing investment levels, increasing demand for property, and a strong…
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