Delivering an effective CPD to improve your specification
When delivering a CPD presentation to architects, your ultimate goal is to position your product or brand as a solution to the specific challenges they face during a build project.…
The Importance of a Strategy and Marketing Plan for the UK Construction Sector in 2025
The competition is fierce in the UK construction industry, and the stakes are high. If you’re a building product supplier or service provider, you know how challenging it can be…
The Three Stages in Building Relationships with Specifiers, through your Marketing
It is increasingly difficult for building product manufacturers to stand out in the construction sector. With so many competitors vying for the attention of specifiers, architects, and contractors, how do…
Effective Branding Strategies for Building Product Manufacturers
Securing specifications on construction projects is essential for short-term sales targets and long-term growth, for building product manufacturers. But why does a specifier choose your product over your competitors’ product?…
The Compound Marketing Growth Effect in the Construction Industry: A Long-Term Strategy
In the construction industry, marketing isn’t just about quick wins—it’s about building lasting relationships and a strong reputation. Unlike other sectors where short-term campaigns might deliver instant results, success in…
Do Your Research – Know Your Markets (Market Research Focus)
Market research is crucial in providing strategic insights into the construction industry, where numerous niche markets, professions, and products interconnect. Understanding the complexities of different markets isn’t just a good…
5 Reasons Why Content Plays an Important Role in Your Specification Strategy
We understand the intricacies of winning bids and landing those dream projects. We know you’ve got the expertise and the drive, but in today’s competitive market, it’s not enough to…
The Power of Customer Testimonials in Building Trust and Credibility with Specifiers
Specifiers in the construction industry are the decision-makers who determine the materials, products, and techniques used in a building project. They could be architects, engineers, or even interior designers, depending…
Why consistency should be your number one marketing priority
For building product manufacturers within the UK construction sector, securing specifications on projects is essential for short-term sales targets and long-term growth. But what drives specifiers to buy and use…
How to Target Architects and the Design Team: A Guide for Building Product Manufacturers
Targeting architects and the design team in the UK is crucial for building product manufacturers aiming to get their products specified in construction projects. Architects and design professionals significantly influence…
