In the competitive world of specification marketing, staying ahead requires strategic approaches that resonate with your target audience. One of the most potent strategies is the creation of buyer personas…

In the ever-evolving world of construction marketing, where digital strategies often take the forefront, one traditional method continues to stand the test of time: exhibitions. These live events, where industry…

The construction industry is forecast for a strong bounce back next year as new opportunities appear in warehousing & logistics, office, and retail refurbishment, fit out, and the repurposing of…

Marketing and communicating to all decision makers and influencers within the specification process is critical for getting your product or service specified. Each profession that has an influence on a…

The successful marketing campaigns targeting architects and design teams focus less on simply promoting product/service features, and more on engaging with them and involving them in meaningful conversations. But what…

As a business owner or marketing manager in a construction company, you are always seeking new ways to grow your brand presence in a competitive market. One strategy often overlooked…

Trust and authority are critical within the building specification process. Without them, specifiers won’t trust your products or brand reputation enough to buy from you. As a business owner or…

Increasing your website’s search engine rankings is an excellent way to increase your website leads, build relationships with specifiers, and ultimately increase your rate of specification. As a business owner…

Specifiers are social media users just like everyone else. The product decisions they make are more intensive and take more consideration than consumers who are looking for a new coat.…

Product switch-out, or switching specification, is a common occurrence in the UK construction industry. Initial project specifications and designs will be created with a specific product in mind, where the…

Marketing to specifiers is challenging. Competition levels are higher than ever in the construction and interiors sectors, and trying to stand out and build relationships with specifiers is increasingly difficult.…

Building specification selling is now more important than ever for building product manufacturers and service providers. Securing specifications on construction projects is essential for the growth of a business. Not…