New Gmail protections for a safer, less spammy inbox

Are you a Gmail ‘bulk sender’, meaning you send 5,000 or more emails to Gmail addresses daily? If so, you should be aware of the sender validation changes to be…
How to avoid product switch-out

How to ensure and maintain a specification and avoid the dreaded product switch-out

Product switch-out, or switching specification, is a common occurrence in the UK construction industry. Initial project specifications and designs will be created with a specific product in mind, where the…
drawing of a luxury building

Why content should play an important part in your specification strategy

Marketing to specifiers is challenging. Competition levels are higher than ever in the construction and interiors sectors, and trying to stand out and build relationships with specifiers is increasingly difficult.…

Creating demand through specification

Building specification selling is now more important than ever for building product manufacturers and service providers. Securing specifications on construction projects is essential for the growth of a business. Not…

Get a Niche – the importance of getting focused on who you target and how you communicate with them

If you are finding it difficult to stand out in the construction sector or you are struggling to attract new customers to your business, choosing a clear niche to market…

Construction marketing agencies

Why work with one, and how to get the most from your partnership If you are considering working with a construction marketing agency, your business may be going through a…

How to stand out from your competition

Let’s face it, the construction and interiors sectors right now have never been so crowded (June 2022). New businesses are forming year on year which means it is easier for…
marketing mistakes in the construction sector

3 common marketing mistakes in the construction sector

Get ahead of your competition now by putting right these 3 common marketing mistakes in the construction sector: Setting right expectations “We’ve posted on social media now for 2 months,…
Digital Marketing

How to grow your business by creating a strong online presence

98% of architects and specifiers now prefer to do their product research online.* If you want to grow your business, reach new customers, and increase your brand awareness within the…

Email marketing made simple

How to set up email marketing campaign for your business Like them or loathe them, emails are engrained into modern life. Whether we like it or not, some days we…
Is my business carbon neutral business?

The BIG question – Is my business carbon neutral ready?

You’ve probably heard the term “net-zero” a lot lately. Climate change has been a major topic of discussion in recent years, and last year it seemed like everyone was on…
running to boost your marketing strategy

How to boost your business in 2022 With an effective strategy and plan

To boost your business, you must always be looking for ways to improve and expand your business, a strategy like this can be used to outperform your competitors and reach…

Why do I need a marketing strategy for my business?

We are going to cut straight to the chase, having a marketing strategy is not only important but essential for your business. But before we explain why, let us ask…
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