Delivering an effective CPD to improve your specification

When delivering a CPD presentation to architects, your ultimate goal is to position your product or brand as a solution to the specific challenges they face during a build project.…
Solar panel-strategy in your marketing activities

The importance of strategy in your marketing activities

Having a marketing strategy is not only important, but essential for your business. Often, having a formalised marketing strategy in place is seen by business owners as a luxury and…
Big tiles- marketing tactics

Build your pipeline with 5 key marketing tactics

Developing your pipeline is crucial for building product manufacturers and service providers within the UK construction sector. Integral to building your pipeline is specification, and securing specifications on construction projects…
Do your research

Make the most of your CPD to help specify your products

All architects are required to do ongoing CPD to maintain their chartered status with RIBA. For building product manufacturers, this presents an opportunity to create training materials around their products…
Contemporary Living

Tips for marketing your construction product website to architects

You have a great product that you know will benefit architects and their clients. How do you tell them? Targeted marketing is essential in the construction industry. Specifiers have a…
roofing

How to ensure your product gets specified and stays specified

An in-depth understanding of the specification process is akin to unlocking the gateway to success. Architects, Designers, Contractors and other decision-makers are the ‘Specifiers’ of this process, influencing the selection…
Gmail2

New Gmail protections for a safer, less spammy inbox

Are you a Gmail ‘bulk sender’, meaning you send 5,000 or more emails to Gmail addresses daily? If so, you should be aware of the sender validation changes to be…
Time54

Practical marketing advice to avoid feast and famine sales

Maintaining a steady sales flow in the construction industry poses a considerable challenge for businesses and building product manufacturers. A strategic and practical marketing approach is essential to ensure that…
Time54

How to create a strong brand identity that specifiers will use

For building product manufacturers, securing specifications on construction projects is essential for short-term sales targets and long-term growth. But how do you create a strong brand identity so that specifiers…
carbon

Sustainable Building Materials: Trends & Opportunities for Building Product Manufacturers

Architects, designers, and specifiers in the built environment increasingly prioritise sustainable building materials, challenging manufacturers to innovate and align with evolving environmental standards. By exploring the current trends and opportunities,…
Persona

How to create buyer personas to help boost your specification process

In the competitive world of specification marketing, staying ahead requires strategic approaches that resonate with your target audience. One of the most potent strategies is the creation of buyer personas…

The role of Exhibitions and Trade Shows in today’s Construction Marketing Plans

In the ever-evolving world of construction marketing, where digital strategies often take the forefront, one traditional method continues to stand the test of time: exhibitions. These live events, where industry…
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