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How to use AI effectively with your marketing campaign

AI has been around since the mid 20th century, but since the introduction of ChatGPT in 2020 it has become much more mainstream where individuals and businesses are adopting AI.…

How to ensure your product gets specified and stays specified

An in-depth understanding of the specification process is akin to unlocking the gateway to success. Architects, Designers, Contractors and other decision-makers are the ‘Specifiers’ of this process, influencing the selection…

New Gmail protections for a safer, less spammy inbox

Are you a Gmail ‘bulk sender’, meaning you send 5,000 or more emails to Gmail addresses daily? If so, you should be aware of the sender validation changes to be…

Practical marketing advice to avoid feast and famine sales

Maintaining a steady sales flow in the construction industry poses a considerable challenge for businesses and building product manufacturers. A strategic and practical marketing approach is essential to ensure that…

How to create a strong brand identity that specifiers will use

For building product manufacturers, securing specifications on construction projects is essential for short-term sales targets and long-term growth. But how do you create a strong brand identity so that specifiers…

Sustainable Building Materials: Trends & Opportunities for Building Product Manufacturers

Architects, designers, and specifiers in the built environment increasingly prioritise sustainable building materials, challenging manufacturers to innovate and align with evolving environmental standards. By exploring the current trends and opportunities,…

How to create buyer personas to help boost your specification process

In the competitive world of specification marketing, staying ahead requires strategic approaches that resonate with your target audience. One of the most potent strategies is the creation of buyer personas…

The role of Exhibitions and Trade Shows in today’s Construction Marketing Plans

In the ever-evolving world of construction marketing, where digital strategies often take the forefront, one traditional method continues to stand the test of time: exhibitions. These live events, where industry…

Glenigan: Construction industry set for rebound in 2024

The construction industry is forecast for a strong bounce back next year as new opportunities appear in warehousing & logistics, office, and retail refurbishment, fit out, and the repurposing of…

How to ensure you communicate with all decision makers in the specification process

Marketing and communicating to all decision makers and influencers within the specification process is critical for getting your product or service specified. Each profession that has an influence on a…

How to target architects and the design team

The successful marketing campaigns targeting architects and design teams focus less on simply promoting product/service features, and more on engaging with them and involving them in meaningful conversations. But what…

How to use email marketing for a more successful specification strategy

As a business owner or marketing manager in a construction company, you are always seeking new ways to grow your brand presence in a competitive market. One strategy often overlooked…

Why building trust and authority is key for successful specification

Trust and authority are critical within the building specification process. Without them, specifiers won’t trust your products or brand reputation enough to buy from you. As a business owner or…
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