Trust and authority are critical within the building specification process. Without them, specifiers won’t trust your products or brand reputation enough to buy from you. As a business owner or…
Marketing to specifiers is challenging. Competition levels are higher than ever in the construction and interiors sectors, and trying to stand out and build relationships with specifiers is increasingly difficult.…
Building specification selling is now more important than ever for building product manufacturers and service providers. Securing specifications on construction projects is essential for the growth of a business. Not…
If you are finding it difficult to stand out in the construction sector or you are struggling to attract new customers to your business, choosing a clear niche to market…
Let’s face it, the construction and interiors sectors right now have never been so crowded (June 2022). New businesses are forming year on year which means it is easier for…
98% of architects and specifiers now prefer to do their product research online.* If you want to grow your business, reach new customers, and increase your brand awareness within the…
Identifying Your Strengths, Define and Understand Your Market and Creating an Effective Marketing Strategy What makes your business special? First and foremost, irrespective of the market or individual you are…
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