What Does Your Ideal Client Look Like?
In construction, knowing your ideal client is crucial for growing your business and achieving long-term success. Your ideal client might be as simple as “they pay their invoices,” but there’s…
How does Time54 tailor its marketing strategies for different construction clients
As a construction marketing agency, Time54 knows that no two builders, architects, or suppliers are exactly alike. That’s why they don’t believe in one-size-fits-all solutions. Instead, they roll up their…
How to use email marketing for a more successful specification strategy
As a business owner or marketing manager in a construction company, you are always seeking new ways to grow your brand presence in a competitive market. One strategy often overlooked…
Why building trust and authority is key for successful specification
Trust and authority are critical within the building specification process. Without them, specifiers won’t trust your products or brand reputation enough to buy from you. As a business owner or…
Creating demand through specification
Building specification selling is now more important than ever for building product manufacturers and service providers. Securing specifications on construction projects is essential for the growth of a business. Not…
Get a Niche – the importance of getting focused on who you target and how you communicate with them
If you are finding it difficult to stand out in the construction sector or you are struggling to attract new customers to your business, choosing a clear niche to market…
Email marketing made simple
How to set up email marketing campaign for your business Like them or loathe them, emails are engrained into modern life. Whether we like it or not, some days we…
Exhibitions worth seeing in 2020
Futurebuild Formally ‘Ecobuild’, Futurebuild is THE built environment event where brands of all sizes can share innovations, from products, to processes and solutions, with over 27,000 industry influencers and shapers.…
Why Exhibit at Trade Shows?
Choosing the right show There are many reasons for a company to exhibit, so before devoting time and money make sure clear objectives are set. The whys and wherefores for…
6 solid reasons why you should be using video
Video advertising is becoming more and more affordable and widespread. Good video advertising can be spread on the Internet in a matter of hours, getting viewed hundreds, thousands even millions…
