“A man who stops advertising to save money is like a man who stops a clock to save time.” Henry Ford’s quote is more relevant today than it has ever been. COVID-19…
Branding
How to target interior designers
Identifying Your Strengths, Define and Understand Your Market and Creating an Effective Marketing Strategy What makes your business special? First and foremost, irrespective of the market or individual you are trying to…
Why Creative in your Marketing Strategy is more important than ever
In the age of customer engagement and justifying return-on-investment, creativity is often overlooked, under-valued and mis-understood. This is particularly relevant within the Construction sector. With increasingly stretched marketing budgets, ever-complex and changing…
Ok Google, tell me about voice technology within construction and interiors marketing
Voice technology is still relatively in its infancy, with voice recognition devices such as the Google Home or Amazon Echo starting to control our homes (and lives) over the past year or…
Helping Manchester-based buildings and interiors companies grow
According to the Deloitte Manchester Crane Survey 2018, Manchester has firmly established itself as one of Europe’s fastest growing cities. Growing investment levels, increasing demand for property, and a strong business community…
Marketing trends to help shape your company strategy
The Construction sector is an ever-changing and complex industry to be in, and understanding the key drivers and trends of the sector is important. We are already well into the second quarter…
Marketing matters…especially in times of uncertainty
The economic fallout from the recent Brexit vote has cast a shadow of uncertainty over the UK construction and manufacturing industries. It is not the time to start making snap decisions in…