Marketing and communicating to all decision makers and influencers within the specification process is critical for getting your product or service specified. Each profession that has an influence on a…
As a business owner or marketing manager in a construction company, you are always seeking new ways to grow your brand presence in a competitive market. One strategy often overlooked…
Trust and authority are critical within the building specification process. Without them, specifiers won’t trust your products or brand reputation enough to buy from you. As a business owner or…
Increasing your website’s search engine rankings is an excellent way to increase your website leads, build relationships with specifiers, and ultimately increase your rate of specification. As a business owner…
Marketing to specifiers is challenging. Competition levels are higher than ever in the construction and interiors sectors, and trying to stand out and build relationships with specifiers is increasingly difficult.…
Building specification selling is now more important than ever for building product manufacturers and service providers. Securing specifications on construction projects is essential for the growth of a business. Not…
If you are finding it difficult to stand out in the construction sector or you are struggling to attract new customers to your business, choosing a clear niche to market…
How to set up email marketing campaign for your business Like them or loathe them, emails are engrained into modern life. Whether we like it or not, some days we…
Futurebuild Formally ‘Ecobuild’, Futurebuild is THE built environment event where brands of all sizes can share innovations, from products, to processes and solutions, with over 27,000 industry influencers and shapers.…
Choosing the right show There are many reasons for a company to exhibit, so before devoting time and money make sure clear objectives are set. The whys and wherefores for…
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