Using social media to influence specifiers
Specifiers are social media users just like everyone else. The product decisions they make are more intensive and take more consideration than consumers who are looking for a new coat.…
How to ensure and maintain a specification and avoid the dreaded product switch-out
Product switch-out, or switching specification, is a common occurrence in the UK construction industry. Initial project specifications and designs will be created with a specific product in mind, where the…
Why content should play an important part in your specification strategy
Marketing to specifiers is challenging. Competition levels are higher than ever in the construction and interiors sectors, and trying to stand out and build relationships with specifiers is increasingly difficult.…
Creating demand through specification
Building specification selling is now more important than ever for building product manufacturers and service providers. Securing specifications on construction projects is essential for the growth of a business. Not…
Get a Niche – the importance of getting focused on who you target and how you communicate with them
If you are finding it difficult to stand out in the construction sector or you are struggling to attract new customers to your business, choosing a clear niche to market…
Construction marketing agencies
Why work with one, and how to get the most from your partnership If you are considering working with a construction marketing agency, your business may be going through a…
How to stand out from your competition
Let’s face it, the construction and interiors sectors right now have never been so crowded (June 2022). New businesses are forming year on year which means it is easier for…
3 common marketing mistakes in the construction sector
Get ahead of your competition now by putting right these 3 common marketing mistakes in the construction sector: Setting right expectations “We’ve posted on social media now for 2 months,…
How to grow your business by creating a strong online presence
98% of architects and specifiers now prefer to do their product research online.* If you want to grow your business, reach new customers, and increase your brand awareness within the…
The BIG question – Is my business carbon neutral ready?
You’ve probably heard the term “net-zero” a lot lately. Climate change has been a major topic of discussion in recent years, and last year it seemed like everyone was on…
