Gaining competitive advantage is key for most businesses in any industry, especially the building and construction industry where anything that sets a business apart from another is critical in gaining specification on…
Strategy and Planning
Practical marketing advice to survive and thrive during COVID-19
“A man who stops advertising to save money is like a man who stops a clock to save time.” Henry Ford’s quote is more relevant today than it has ever been. COVID-19…
Why your business should be creating great content to drive success
You may have heard of the saying “Content is King”. It relates to the importance of good content to drive successful websites. The saying itself is over 24 years old but has…
Exhibitions worth seeing in 2020
Futurebuild Formally ‘Ecobuild’, Futurebuild is THE built environment event where brands of all sizes can share innovations, from products, to processes and solutions, with over 27,000 industry influencers and shapers. Futurebuild 2020…
Attract more leads through your social media marketing
Supercharge your social media According to statista.com, the number of users on social media in 2019 is around 2.8 billion. With this in mind, social media marketing should be a key component…
Increase your website’s Google ranking – a practical guide to SEO
Search engine optimisation, what’s it all about? And should you invest your marketing budget into it? SEO is a range of technical and creative practices that combine to increase your website’s position…
8 top tips for great content marketing
Content is the power house of any marketing activity. When it is done well it can fuel your social channels, bring energy to your campaign activities and drive better engagement between your…
5 crucial digital marketing trends you need to be doing in 2019
The Construction sector has seen a rapid adoption of new technology in recent years e.g. BIM and 3D printing, and digital marketing is no exception. Building product manufacturers, contractors, architects, engineers and…
Why Exhibit at Trade Shows?
Choosing the right show There are many reasons for a company to exhibit, so before devoting time and money make sure clear objectives are set. The whys and wherefores for attending an…
How to target interior designers
Identifying Your Strengths, Define and Understand Your Market and Creating an Effective Marketing Strategy What makes your business special? First and foremost, irrespective of the market or individual you are trying to…